{
  "schema_version": "1.0",
  "generated_at": "2026-07-23T01:39:41.180Z",
  "slug": "kosas",
  "domain": "kosas.com",
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    "label": "Roentgen 1.4"
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    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
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    "favicon": "measured",
    "score": "derived_deterministic",
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    "band": "Thin",
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        "label": "Offer clarity",
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        "cap": 18
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        "cap": 13
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      {
        "id": "trust",
        "label": "Trust & proof",
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        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 15
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      {
        "id": "value",
        "label": "Value reinforcement",
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        "cap": 15
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      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
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      "beats_pct": 62
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    {
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      "funnel_sig": "home>p2>p3>p4",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 4,
      "captured_at": "2026-07-20",
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    {
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      "band": "Thin",
      "date": "2026-07-20"
    }
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    "profile": {
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        "score": 40,
        "band": "Thin",
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          {
            "id": "offer",
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            "cap": 18
          },
          {
            "id": "action",
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            "cap": 13
          },
          {
            "id": "trust",
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          },
          {
            "id": "friction",
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          },
          {
            "id": "value",
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          {
            "id": "urgency",
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            "cap": 10
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      "proof_steps": 4,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
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      "checkout_form_fields": 0,
      "price_continuity": {
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        "shared": []
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      "tactics_total": 13,
      "checkout_reached": null
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        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
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          "p2: $137 / $69 / $112 / $103 / $75 / $139 / 44% OFF",
          "p3: $137 / $113 / 44% OFF",
          "p4: 10% off"
        ]
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p3: Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma"
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      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: free shipping",
          "p2: free shipping",
          "p3: free shipping",
          "p4: free shipping"
        ]
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
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          "p4: 4.4\nRated 4.4 out of 5 stars\nBased on 19,999 reviews"
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      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 2,
        "evidence": [
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          "p4: 19,999 reviews"
        ]
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "home: 4 review elements",
          "p2: 4 review elements",
          "p3: Reviews Summary Generated by AI from 100 most recent custome",
          "p4: Skip to content FREE PERELEL 3-PACK CELLULAR HYDRATION POWDE"
        ]
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
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      "roles": {
        "primary": "#eeeec8",
        "accent": "#eeeec8",
        "bg": "#fbfaf7",
        "surface": "#eeeec8",
        "text": "#000000"
      },
      "font": {
        "display": "Founders Grotesk",
        "body": "Founders Grotesk Mono",
        "families": [
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            "chars": 3081
          },
          {
            "family": "Founders Grotesk Mono",
            "chars": 1835
          },
          {
            "family": "Alia-Founders-Grotesk",
            "chars": 81
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      "type_scale": [
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        11,
        12,
        14,
        15,
        16,
        18,
        24,
        30,
        34,
        36,
        60
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      "weights": [
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        500
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      "base_size": 14,
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      "radius_scale": [
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        16,
        50,
        33554400
      ],
      "palette": [
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          "chroma": 0.02
        },
        {
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        },
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          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#f1eee6",
          "usage_pct": 11.1,
          "lum": 0.93,
          "chroma": 0.04
        },
        {
          "hex": "#f8f7f3",
          "usage_pct": 3.3,
          "lum": 0.97,
          "chroma": 0.02
        },
        {
          "hex": "#f5f5f5",
          "usage_pct": 1.5,
          "lum": 0.96,
          "chroma": 0
        },
        {
          "hex": "#f6f4ef",
          "usage_pct": 1.2,
          "lum": 0.96,
          "chroma": 0.03
        },
        {
          "hex": "#000000",
          "usage_pct": 0.3,
          "lum": 0,
          "chroma": 0
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      ]
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  },
  "proof_language": [
    {
      "type": "free_shipping",
      "template": "Free shipping",
      "examples": [
        "Free shipping"
      ]
    },
    {
      "type": "discount",
      "template": "{N}% off",
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        "10% off",
        "44% OFF"
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    },
    {
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        "19,999 reviews"
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    },
    {
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        "4.7 out of 5",
        "4.4 out of 5"
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      "unknown": 0,
      "posture": "Minor",
      "checks_total": 8
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        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
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        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
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        "group": "type",
        "label": "Body text size",
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      },
      {
        "group": "type",
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        "fix": "Cap measure at ~60-75ch for comfortable reading."
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        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
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      },
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        "label": "Heading structure",
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        "line_height": 1.33,
        "long_lines": 32,
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      "a11y": {
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        "viewport": true,
        "img_total": 226,
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        "controls_total": 7,
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        "h1_counts": [
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          1,
          1
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        "heading_skips": 1
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      "tap_targets": {
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          {
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          },
          {
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          }
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        "overflow_px": 0
      },
      "viewport_w": 1440
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      "kind": "match",
      "confidence": "high",
      "surface": "confirmation lander",
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          "quote": "home: 4 review elements"
        },
        {
          "label": "risk removal",
          "quote": "p3: Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma"
        },
        {
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        {
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      "crops": [
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    },
    {
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      "id": "p2",
      "label": "Collections",
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      "reached": true,
      "copy": {
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        "meta_description": "Discover clean, skin-loving makeup and skincare from Kosas. Shop all bestsellers, new arrivals, and must-haves for face, eyes, lips, and body. Cruelty-free, and clinically tested beauty.",
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        "h1": [
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        "form_fields": 1,
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        ],
        "percent_off": "44% OFF"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
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        "free_shipping": "free shipping",
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        "social_proof_logos": "logos: Impressionist Multistick, Lip Pulse, Cloud Set Loose Powder, Revealer Concealer, Re",
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      "ux_flags": {
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        "min_body_px": 10,
        "small_taps": 165,
        "h_overflow": false,
        "lang": true,
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      "crops": [
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          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/02-p2/crops/primary_cta.png"
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    {
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      "id": "p3",
      "label": "Products",
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      "reached": true,
      "copy": {
        "title": "Cloud Set Loose Powder | Setting + Baking | Kosas – Kosas Cosmetics",
        "meta_description": "Cloud Set Loose Powder is a talc-free, translucent setting and baking powder that blurs, brightens, and cuts shine for 12 hours. Non-comedogenic and clean.",
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        "h1": [
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          "Skincare Powered",
          "The essential finishing touch to set, blur and sweep away shine, not glow.",
          "You might also like",
          "Frequently Asked Questions",
          "SHOP",
          "ABOUT US",
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          "providers": []
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          "value": 281
        },
        {
          "type": "star_rating",
          "text": "4.7 out of 5",
          "value": 4.7
        },
        {
          "type": "free_shipping",
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          "value": null
        },
        {
          "type": "discount",
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          "value": 44
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      "proof_position": {
        "in_header": true,
        "above_fold": true,
        "above_fold_text": "Cloud Set Loose Powder\n281\n281 total customer reviews"
      },
      "discount": {
        "present": true,
        "anchors": [
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        "percent_off": "44% OFF"
      },
      "subscription": {
        "detected": false,
        "interval": null
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      "free_items": [],
      "tactics": [
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        "faq_accordion",
        "free_shipping",
        "social_proof_logos"
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      "tactics_evidence": {
        "review_wall": "Reviews Summary Generated by AI from 100 most recent custome",
        "comparison_table": null,
        "countdown_timer": null,
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        "faq_accordion": "Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma",
        "trust_badges": null,
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        "per_unit_price": null,
        "free_shipping": "free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logos: Conceal + Set Duo, Powder Brush, Face Detailer Brush",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
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        "contrast_unknown": 0,
        "aa_pass_pct": 100,
        "min_body_px": 10,
        "small_taps": 148,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/03-p3/full.png"
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      "crops": [
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          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/03-p3/crops/primary_cta.png"
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      ]
    },
    {
      "n": 4,
      "id": "p4",
      "label": "Pages",
      "url": "https://kosas.com/pages/product-reviews",
      "reached": true,
      "copy": {
        "title": "Kosas Reviews | 18,000+ Verified Clean Makeup & Skincare – Kosas Cosmetics",
        "meta_description": "Read 18,000+ verified Kosas reviews. Discover top-rated clean makeup and skincare loved for real results, natural glow, and feel-good wear.",
        "hero_copy": "Kosas Reviews | 18,000+ Verified Clean Makeup & Skincare Ratings | SHOP | ABOUT US",
        "h1": [
          "Kosas Reviews | 18,000+ Verified Clean Makeup & Skincare Ratings"
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        "h2": [
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          "Your Bag",
          "Choose Your Shade"
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        "h3": [
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        ],
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          "Show submenu for \"Shop All\"",
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          "Start a Return",
          "New - Shop the collection"
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      "proof": [
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          "text": "19,999 reviews",
          "value": 19999
        },
        {
          "type": "star_rating",
          "text": "4.4 out of 5",
          "value": 4.4
        },
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "discount",
          "text": "10% off",
          "value": 10
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      "proof_position": {
        "in_header": true,
        "above_fold": true,
        "above_fold_text": "4.4\nRated 4.4 out of 5 stars\nBased on 19,999 reviews"
      },
      "discount": {
        "present": true,
        "anchors": [],
        "percent_off": "10% off"
      },
      "subscription": {
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        "interval": null
      },
      "free_items": [],
      "tactics": [
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      "tactics_evidence": {
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        "comparison_table": null,
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        "social_proof_logos": "logos: Air Brow - Tinted, Impressionist Multistick, Blush is Life, Revealer Extra Bright, ",
        "usage_proof": null,
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        "min_body_px": 11,
        "small_taps": 79,
        "h_overflow": false,
        "lang": true,
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      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/04-p4/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/04-p4/full.png"
      },
      "crops": [
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          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/04-p4/crops/primary_cta.png"
        },
        {
          "region": "proof",
          "label": "Proof placement",
          "url": "https://api.uxxray.com/api/v1/teardown/kosas/screenshot/04-p4/crops/proof.png"
        }
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  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/kosas/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of kosas.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Collections → Products → Pages\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#fbfaf7` | 49.2% | background |\n| `#eeeec8` | 17.6% | background |\n| `#ffffff` | 15.9% | background |\n| `#f1eee6` | 11.1% | background |\n| `#f8f7f3` | 3.3% | background |\n| `#f5f5f5` | 1.5% | background |\n| `#f6f4ef` | 1.2% | background |\n| `#000000` | 0.3% | support |\n\nCurated roles: `primary=#eeeec8` · `accent=#eeeec8` · `bg=#fbfaf7` · `surface=#eeeec8` · `text=#000000`\n\n## Type\n- Display: `Founders Grotesk`\n- Body: `Founders Grotesk Mono`\n- Size scale (px): 10, 11, 12, 14, 15, 16, 18, 24, 30, 34, 36, 60\n- Radius (px): 4, 16, 50, 33554400\n\n## Patterns detected (fact-based). 5/13\n- **Anchor / strikethrough pricing**. A struck-through original price or an \"X% off\" claim. _(home: 10% off; p2: $137 / $69 / $112 / $103 / $75 / $139 / 44% OFF; p3: $137 / $113 / 44% OFF)_\n- **On-page review wall**. An embedded wall of customer reviews. _(home: 4 review elements; p2: 4 review elements; p3: Reviews Summary Generated by AI from 100 most recent custome)_\n- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma)_\n- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: Cloud Set Loose Powder\n281\n281 total customer reviews; p4: 4.4\nRated 4.4 out of 5 stars\nBased on 19,999 reviews)_\n\n## Proof language (harvested strings → templates)\n- `Free shipping`. e.g. \"Free shipping\"\n- `{N}% off`. e.g. \"10% off\", \"44% OFF\"\n- `{N} reviews`. e.g. \"281 reviews\", \"19,999 reviews\"\n- `{X} out of 5`. e.g. \"4.7 out of 5\", \"4.4 out of 5\"\n\n## Funnel facts\n- Depth reached: 4 step(s) (single-page MVP capture)\n- Proof points: 7 across 4 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:kosas\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/kosas/bundle",
    "html": "https://uxxray.com/ux-report/kosas",
    "brief": "https://api.uxxray.com/api/v1/teardown/kosas/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/kosas/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/kosas/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/kosas/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/kosas/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  }
}