# Agent Brief. build in the style of kraftheinz.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Capri Sun → Jell O

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#651fff` | 59.9% | accent/brand |
| `#ffffff` | 40% | background |
| `#7736ff` | 0.1% | accent/brand |
| `#864dfd` | 0% | accent/brand |
| `#6aaae4` | 0% | accent/brand |
| `#fdfdfd` | 0% | background |

Curated roles: `primary=#651fff` · `accent=#651fff` · `bg=#ffffff` · `surface=#fdfdfd` · `text=#ffffff`

## Type
- Display: `GothamBold`
- Body: `GothamBook`
- Size scale (px): 14, 16, 20, 24, 60, 72
- Radius (px): 8, 24, 100, 9999

## Patterns detected (fact-based). 0/15
- _(none detected)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.