# Agent Brief. build in the style of launchit.fast

> Machine-extracted from a live on-demand funnel teardown (2026-09-02). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Deals → Compare → Product Launch Checklist

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 93.5% | background |
| `#030712` | 3% | support |
| `#f8f9fa` | 1.6% | background |
| `#000000` | 1.1% | support |
| `#f3f4f6` | 0.5% | background |
| `#111827` | 0.2% | support |
| `#fffbeb` | 0% | background |
| `#ecfdf5` | 0% | background |

Curated roles: `accent=#030712` · `bg=#ffffff` · `surface=#f8f9fa` · `text=#6b7280`

## Type
- Display: `Plus Jakarta Sans`
- Body: `Plus Jakarta Sans`
- Size scale (px): 7, 8, 10, 11, 12, 13, 14, 15, 16, 18, 24, 36
- Radius (px): 8, 10, 12, 16, 24, 9999

## Patterns detected (fact-based). 7/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Common Questions; p4: When should I start preparing for a product launch?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p4: Free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: makesPDF, EaseClaw, Releaseo, Klar, RetroBase; p2: logos: Listed on Turbo0, LaunchIt on SaaSGrow, OpenHunts Club Member, Powered by Startup F; p3: logos: Sora 2 AI Co, Veo 3 Video, Humanize Max, MuseSpark, Nano Banana Co)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; p2: Documentation; p3: Documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(p3: text, email)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p2: Limited time)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; p2: press: Featured on Wired Business, Featured on Wired Business; p3: press: Featured on Wired Business, Featured on Wired Business)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "20% off"
- `Limited time`. e.g. "Limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.