# Agent Brief. build in the style of legionathletics.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Shop → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 52.2% | background |
| `#f8f8f8` | 32.2% | background |
| `#f6f7f7` | 4.2% | background |
| `#444444` | 4.2% | support |
| `#f8f8f9` | 3.7% | background |
| `#27a2ff` | 2.6% | accent/brand |
| `#646464` | 0.4% | support |
| `#28c891` | 0.3% | accent/brand |

Curated roles: `primary=#27a2ff` · `accent=#27a2ff` · `bg=#ffffff` · `surface=#f8f8f8` · `text=#333333`

## Type
- Display: `proxima-nova`
- Body: `Arial`
- Size scale (px): 11, 12, 13, 14, 15, 16, 18, 19, 24, 26, 29, 34
- Radius (px): 5, 6, 8, 15, 100, 9999

## Patterns detected (fact-based). 10/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 55,000 5-star reviews; p2: 104 Reviews; p3: 12,150 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $69.99 / $49.99 / $44.99 / $29.99 / save 30%; p2: $29.99 / $39.99 / $49.99 / $59.99 / $64.99 / $44.99 / save 30%; p3: $69.99 / $49.99 / $39.99 / $29.99 / $44.99 / $59.99 / save 30%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: express wallet button; p2: express wallet button; p3: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Money-Back Guarantee; p2: Money-Back Guarantee; p3: Money-Back Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: What workout supplements should I take?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 55,000+ Five-Star
Reviews)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p2: limited time)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: Forbes Health, Forbes Health, Forbes Health, Forbes Health)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "55,000 5-star reviews", "104 Reviews"
- `Money-Back Guarantee`. e.g. "Money-Back Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `save {N}%`. e.g. "save 30%"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.