{
  "schema_version": "1.0",
  "generated_at": "2026-07-23T01:39:49.733Z",
  "slug": "lemonperfect",
  "domain": "lemonperfect.com",
  "funnel_type": "ecommerce",
  "crawler": {
    "name": "roentgen",
    "version": "1.4",
    "label": "Roentgen 1.4"
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 5,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 18
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 10
      }
    ]
  },
  "percentile": {
    "corpus_n": 306,
    "beats_pct": 13,
    "cohort": {
      "type": "ecommerce",
      "n": 74,
      "beats_pct": 2
    }
  },
  "devices_available": [
    "desktop"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3",
      "score": 5,
      "band": "Sparse",
      "funnel_depth": 3,
      "captured_at": "2026-07-18",
      "crawler": "Roentgen 1.4"
    }
  ],
  "timeline": [
    {
      "score": 5,
      "band": "Sparse",
      "date": "2026-07-18"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "ecommerce",
      "score": {
        "score": 5,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 10
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 3,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 1,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "anchor_discount",
        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: 10 review elements",
          "p2: 10 review elements"
        ]
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#fff200",
        "accent": "#fff200",
        "bg": "#ffffff",
        "surface": "#fff200",
        "text": "#003da5"
      },
      "font": {
        "display": "CircularStd",
        "body": "CircularStd",
        "families": [
          {
            "family": "CircularStd",
            "chars": 2063
          },
          {
            "family": "Instrument Serif",
            "chars": 19
          }
        ]
      },
      "type_scale": [
        12,
        14,
        16,
        23,
        24,
        28,
        32,
        36,
        40,
        48,
        77
      ],
      "weights": [
        400,
        500,
        600,
        700
      ],
      "base_size": 20,
      "min_size": 14,
      "radius_scale": [
        4,
        6,
        14,
        16,
        17,
        48
      ],
      "palette": [
        {
          "hex": "#003da5",
          "usage_pct": 29.1,
          "lum": 0.22,
          "chroma": 0.65
        },
        {
          "hex": "#ffffff",
          "usage_pct": 20.1,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#fce200",
          "usage_pct": 14.2,
          "lum": 0.84,
          "chroma": 0.99
        },
        {
          "hex": "#000000",
          "usage_pct": 10.2,
          "lum": 0,
          "chroma": 0
        },
        {
          "hex": "#00a1df",
          "usage_pct": 6.5,
          "lum": 0.51,
          "chroma": 0.87
        },
        {
          "hex": "#fff200",
          "usage_pct": 5.4,
          "lum": 0.89,
          "chroma": 1
        },
        {
          "hex": "#b3e4f5",
          "usage_pct": 2.4,
          "lum": 0.86,
          "chroma": 0.26
        },
        {
          "hex": "#e2d1f8",
          "usage_pct": 2.4,
          "lum": 0.84,
          "chroma": 0.15
        },
        {
          "hex": "#ffddd3",
          "usage_pct": 2.4,
          "lum": 0.89,
          "chroma": 0.17
        },
        {
          "hex": "#eeb9bb",
          "usage_pct": 2.4,
          "lum": 0.77,
          "chroma": 0.21
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "good",
        "fact": "100% of measurable text passes WCAG AA. 16% of text was unmeasurable (over images/gradients). not counted either way."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~16px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 183 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Named controls",
        "verdict": "needs_work",
        "fact": "3 buttons/links have no accessible name (icon-only, no aria-label).",
        "fix": "Add aria-label to icon-only buttons and links."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "12 links use generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 283,
        "pass_aa": 237,
        "fail_aa": 0,
        "unknown": 46,
        "worst": []
      },
      "typography": {
        "body_px": 16,
        "min_body_px": 12,
        "line_height": 1.5,
        "long_lines": 0,
        "distinct_sizes": 7
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 183,
        "img_missing_alt": 0,
        "controls_total": 3,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 3,
        "generic_links": 12,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1
        ],
        "heading_skips": 2
      },
      "tap_targets": {
        "checked": 126,
        "small": 67,
        "sample": [
          {
            "label": "Pause announcement carousel",
            "w": 16,
            "h": 16
          },
          {
            "label": "Pause announcement carousel",
            "w": 16,
            "h": 16
          },
          {
            "label": "Pause announcement carousel",
            "w": 16,
            "h": 16
          },
          {
            "label": "Flavors",
            "w": 80,
            "h": 24
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://lemonperfect.com/",
      "reached": true,
      "copy": {
        "title": "Lemon Perfect - Organic. Zero Sugar. 100% DV vitamin C.",
        "meta_description": "Lemon Perfect is a delicious and refreshing organic lemon water with zero sugar and no artificial flavors or sweeteners. Powered by half a squeezed organic lemon in every bottle, Lemon Perfect contains only ten calories and is packed with 100% Daily Value vitamin C for immune support.",
        "hero_copy": "Lemon Perfect | What’s your flavor? | Find Lemon Perfect in store",
        "h1": [
          "Lemon Perfect"
        ],
        "h2": [
          "What’s your flavor?",
          "Find Lemon Perfect in store",
          "Follow us @lemonperfect",
          "Get the latest news and offers from Lemon Perfect."
        ],
        "h3": [
          "Original",
          "Blueberry",
          "Peach",
          "Watermelon",
          "Dragon Fruit",
          "Coconut"
        ],
        "ctas": [
          "Flavors",
          "Buy on Amazon",
          "Shop Instacart",
          "Shop Original",
          "Shop Coconut",
          "Shop Watermelon"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 2,
          "native": 2,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "review_wall",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "10 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (12 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 21,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 22,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Products",
      "url": "https://lemonperfect.com/products/15-2-original",
      "reached": true,
      "copy": {
        "title": "Lemon Perfect Original Lemon Zero Sugar Organic Lemon Water",
        "meta_description": "Zero Sugar. 100% DV vitamin C. Organic. A tart, refreshing burst of organic lemons with perfectly balanced sweetness and a smooth, thirst-quenching finish.",
        "hero_copy": "Original | Follow us @lemonperfect | Get the latest news and offers from Lemon Perfect.",
        "h1": [
          "Original"
        ],
        "h2": [
          "Follow us @lemonperfect",
          "Get the latest news and offers from Lemon Perfect."
        ],
        "h3": [
          "Lemon Drop",
          "Shop the recipe",
          "Nutrition Facts",
          "Calories",
          "10"
        ],
        "ctas": [
          "Flavors",
          "Singles",
          "Variety Pack",
          "Buy on Amazon",
          "Shop Original",
          "Shop Coconut",
          "Shop Watermelon"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 1,
          "native": 1,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "review_wall",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "10 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (11 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 12,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 25,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Collections",
      "url": "https://lemonperfect.com/collections/all",
      "reached": true,
      "copy": {
        "title": "Shop All Collections - Lemon Perfect",
        "meta_description": null,
        "hero_copy": "Shop All Collections | Organic. Zero Sugar. 100% DV vitamin C. | Get the latest news and offers from Lemon Perfect.",
        "h1": [
          "Shop All Collections"
        ],
        "h2": [
          "Organic. Zero Sugar. 100% DV vitamin C.",
          "Get the latest news and offers from Lemon Perfect."
        ],
        "h3": [
          "Original",
          "Original",
          "Blueberry",
          "Blueberry",
          "Peach",
          "Peach",
          "Watermelon",
          "Watermelon"
        ],
        "ctas": [
          "Flavors",
          "Buy on Amazon"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "email"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 13,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 20,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/lemonperfect/screenshot/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/lemonperfect/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of lemonperfect.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Products → Collections\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#003da5` | 29.1% | accent/brand |\n| `#ffffff` | 20.1% | background |\n| `#fce200` | 14.2% | accent/brand |\n| `#000000` | 10.2% | support |\n| `#00a1df` | 6.5% | accent/brand |\n| `#fff200` | 5.4% | accent/brand |\n| `#b3e4f5` | 2.4% | background |\n| `#e2d1f8` | 2.4% | support |\n\nCurated roles: `primary=#fff200` · `accent=#fff200` · `bg=#ffffff` · `surface=#fff200` · `text=#003da5`\n\n## Type\n- Display: `CircularStd`\n- Body: `CircularStd`\n- Size scale (px): 12, 14, 16, 23, 24, 28, 32, 36, 40, 48, 77\n- Radius (px): 4, 6, 14, 16, 17, 48\n\n## Patterns detected (fact-based). 1/13\n- **On-page review wall**. An embedded wall of customer reviews. _(home: 10 review elements; p2: 10 review elements)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:lemonperfect\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/lemonperfect/bundle",
    "html": "https://uxxray.com/ux-report/lemonperfect",
    "brief": "https://api.uxxray.com/api/v1/teardown/lemonperfect/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/lemonperfect/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/lemonperfect/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/lemonperfect/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/lemonperfect/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  }
}