{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:02:59.024Z",
  "slug": "linear-app",
  "domain": "linear.app",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 33,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 5,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 11,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 3,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 5,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 11,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 3,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Documentation",
          "p2: Documentation"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: used by",
          "p2: trusted by"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "home: 3,000 users",
          "p2: 3,000 users"
        ]
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#08090a",
        "accent": "#08090a",
        "bg": "#fbfbfc",
        "surface": "#ffffff",
        "text": "#8a8f98"
      },
      "font": {
        "display": "Inter Variable",
        "body": "Inter Variable"
      },
      "radius_scale": [
        2,
        4,
        6,
        12,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://linear.app/",
      "reached": true,
      "copy": {
        "title": "Linear – The system for product development",
        "hero_copy": "The product development system for teams and agents The product development system for teams and agents | A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products. | Make product operations self-driving",
        "h1": [
          "The product development system for teams and agents The product development system for teams and agents"
        ],
        "h2": [
          "A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products.",
          "Make product operations self-driving",
          "Define the product direction",
          "Move work forward across teams and agents",
          "Review PRs and agent output",
          "Understand progress at scale",
          "Changelog",
          "Built for the future. Available today."
        ],
        "ctas": [
          "Product",
          "Resources",
          "Log in Sign up",
          "Log in",
          "Sign up",
          "Linear",
          "Inbox",
          "My issues",
          "Reviews",
          "Pulse",
          "Workspace",
          "Initiatives"
        ],
        "prices": [],
        "form_fields": 3
      },
      "proof": [],
      "tactics": [
        "trust_badges",
        "social_proof_logos",
        "usage_proof",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://linear.app/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing – Linear",
        "hero_copy": "Pricing | Built for the future. Available today.",
        "h1": [
          "Pricing"
        ],
        "h2": [
          "Built for the future. Available today."
        ],
        "ctas": [
          "Product",
          "Resources",
          "Log in Sign up",
          "Log in",
          "Sign up",
          "Get started",
          "Get started Contact sales",
          "Contact sales",
          "Download"
        ],
        "prices": [
          "$0",
          "$10",
          "$16"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "trust_badges",
        "social_proof_logos",
        "usage_proof",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Signup",
      "url": "https://linear.app/signup",
      "reached": true,
      "copy": {
        "title": "Linear",
        "hero_copy": "Create your workspace",
        "h1": [
          "Create your workspace"
        ],
        "h2": [],
        "ctas": [
          "Continue with Google",
          "Continue with email",
          "Continue with SAML SSO"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/03-p3/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/linear-app/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — linear.app\n\n> An evidence-based read of linear.app's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 30/100 (Sparse)\n**Path captured:** Homepage / Lander → Pricing → Signup\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 0 / 8 |\n| Action path | 5 / 20 |\n| Trust & proof | 11 / 11 |\n| Friction reduction | 0 / 10 |\n| Value reinforcement | 3 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim.  \n  _Proof:_ `home: used by`, `p2: trusted by`\n- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product.  \n  _Proof:_ `home: 3,000 users`, `p2: 3,000 users`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point.  \n  _Proof:_ `home: Documentation`, `p2: Documentation`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections.\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n- **Free trial / freemium** — not detected. A free trial, free tier, or \"no credit card\" entry offer.\n- **Pricing tiers** — not detected. Named plan tiers with per-month / per-seat pricing.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#08090a` | 41.5% | support |\n| `#fbfbfc` | 32.4% | background |\n| `#0f1011` | 12.1% | support |\n| `#ffffff` | 2.9% | background |\n| `#090a0b` | 2.8% | support |\n| `#101112` | 2.8% | support |\n| `#121314` | 2.3% | support |\n| `#e4f222` | 0.6% | accent/brand |\n\n- Type: display `Inter Variable`, body `Inter Variable` · size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 24, 32, 48, 64 · radius (px): 2, 4, 6, 12, 50\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/linear-app/bundle",
    "html": "https://uxxray.com/ux-report/linear-app",
    "brief": "https://api.uxxray.com/api/v1/teardown/linear-app/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/linear-app/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/linear-app/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/linear-app/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/linear-app/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 33,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://linear.app/",
          "reached": true,
          "copy": {
            "title": "Linear – The system for product development",
            "hero_copy": "The product development system for teams and agents The product development system for teams and agents | A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products. | Make product operations self-driving",
            "h1": [
              "The product development system for teams and agents The product development system for teams and agents"
            ],
            "h2": [
              "A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products.",
              "Make product operations self-driving",
              "Define the product direction",
              "Move work forward across teams and agents",
              "Review PRs and agent output",
              "Understand progress at scale",
              "Changelog",
              "Built for the future. Available today."
            ],
            "ctas": [
              "Product",
              "Resources",
              "Log in Sign up",
              "Log in",
              "Sign up",
              "Linear",
              "Inbox",
              "My issues",
              "Reviews",
              "Pulse",
              "Workspace",
              "Initiatives"
            ],
            "prices": [],
            "form_fields": 3
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "usage_proof",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://linear.app/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing – Linear",
            "hero_copy": "Pricing | Built for the future. Available today.",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Built for the future. Available today."
            ],
            "ctas": [
              "Product",
              "Resources",
              "Log in Sign up",
              "Log in",
              "Sign up",
              "Get started",
              "Get started Contact sales",
              "Contact sales",
              "Download"
            ],
            "prices": [
              "$0",
              "$10",
              "$16"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "usage_proof",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://linear.app/signup",
          "reached": true,
          "copy": {
            "title": "Linear",
            "hero_copy": "Create your workspace",
            "h1": [
              "Create your workspace"
            ],
            "h2": [],
            "ctas": [
              "Continue with Google",
              "Continue with email",
              "Continue with SAML SSO"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/desktop/03-p3/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 33,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://linear.app/",
          "reached": true,
          "copy": {
            "title": "Linear – The system for product development",
            "hero_copy": "The product development system for teams and agents The product development system for teams and agents | A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products. | Make product operations self-driving",
            "h1": [
              "The product development system for teams and agents The product development system for teams and agents"
            ],
            "h2": [
              "A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products.",
              "Make product operations self-driving",
              "Define the product direction",
              "Move work forward across teams and agents",
              "Review PRs and agent output",
              "Understand progress at scale",
              "Changelog",
              "Built for the future. Available today."
            ],
            "ctas": [
              "Log in Sign up",
              "Log in",
              "Sign up",
              "Linear",
              "Inbox",
              "My issues",
              "Reviews",
              "Pulse",
              "Workspace",
              "Initiatives",
              "Projects",
              "More"
            ],
            "prices": [],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "usage_proof"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://linear.app/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing – Linear",
            "hero_copy": "Pricing | Built for the future. Available today.",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Built for the future. Available today."
            ],
            "ctas": [
              "Log in Sign up",
              "Log in",
              "Sign up",
              "Get started",
              "Get started Contact sales",
              "Contact sales",
              "Download"
            ],
            "prices": [
              "$0",
              "$10",
              "$16"
            ],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "usage_proof"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://linear.app/signup",
          "reached": true,
          "copy": {
            "title": "Linear",
            "hero_copy": "Create your workspace",
            "h1": [
              "Create your workspace"
            ],
            "h2": [],
            "ctas": [
              "Continue with Google",
              "Continue with email",
              "Continue with SAML SSO"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/linear.app/2026-07-10/mobile/03-p3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}