{ "schema_version": "1.0", "generated_at": "2026-07-11T00:03:02.195Z", "slug": "lovable-dev", "domain": "lovable.dev", "funnel_type": "saas", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 70, "band": "Partial", "stars": 3, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 18, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 70, "band": "Partial", "stars": 3, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 18, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 3, "proof_points": 1, "proof_steps": 1, "components_present": 8, "free_gifts": 0, "discount_present": true, "has_countdown": false, "subscription_detected": true, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 6, "tactics_total": 9, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": true, "count": 1, "evidence": [ "p2: Book a demo" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "p2: Frequently asked questions" ] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": true, "count": 1, "evidence": [ "p2: free plan" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": true, "count": 1, "evidence": [ "p2: free, $0/mo, $25/mo, $50/mo" ] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": true, "count": 1, "evidence": [ "p3: proof in first viewport" ] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 1, "evidence": [ "home: top companies build" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#f7f4ed", "accent": "#f7f4ed", "bg": "#fcfbf8", "surface": "#f7f4ed", "text": "#030303" }, "font": { "display": "Camera Plain Variable", "body": "Camera Plain Variable" }, "radius_scale": [ 8, 12, 16, 24, 28, 32 ] } }, "proof_language": [ { "type": "discount", "template": "{N}% off", "examples": [ "50% off" ] } ], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://lovable.dev/", "reached": true, "copy": { "title": "AI App Builder | Vibe Code Apps & Websites with AI, Fast", "hero_copy": "Build something Lovable | Meet Lovable | Discover templates", "h1": [ "AI App Builder" ], "h2": [ "Build something Lovable", "Meet Lovable", "Discover templates", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Build", "EN", "Manage preferences", "OK" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta", "trust_badges", "social_proof_logos" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Pricing", "url": "https://lovable.dev/pricing", "reached": true, "copy": { "title": "Lovable Pricing", "hero_copy": "Pricing", "h1": [], "h2": [ "Pricing" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Monthly", "Yearly 2 months free", "Free grants", "100 monthly credits", "What is Lovable and how does it work?", "What is a credit?", "How do I use credits in Lovable?", "Do credits expire?" ], "prices": [ "$0", "$25", "$50" ], "form_fields": 0 }, "proof": [ { "type": "discount", "text": "50% off", "value": 50 } ], "tactics": [ "sticky_cta", "faq_accordion", "free_trial", "no_credit_card", "pricing_tiers", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/crops/primary_cta.png" } ] }, { "n": 3, "id": "p3", "label": "Reviews", "url": "https://lovable.dev/reviews", "reached": true, "copy": { "title": "Lovable Reviews: What Customers Are Saying | Lovable", "hero_copy": "Lovable reviews: What customers are saying | Real users, real products, real results | Lovable in numbers", "h1": [], "h2": [ "Lovable reviews: What customers are saying", "Real users, real products, real results", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Build", "EN", "Manage preferences", "OK", "Try Lovable today" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/crops/primary_cta.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/lovable-dev/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Funnel Teardown — lovable.dev\n\n> An evidence-based read of lovable.dev's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 70/100 (Partial)\n**Path captured:** Homepage / Lander → Pricing → Reviews\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 8 / 8 |\n| Action path | 18 / 20 |\n| Trust & proof | 6 / 11 |\n| Friction reduction | 10 / 10 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. \n _Proof:_ `p2: Frequently asked questions`\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. \n _Proof:_ `p3: proof in first viewport`\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. \n _Proof:_ `p2: free plan`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. \n _Proof:_ `home: top companies build`\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. \n _Proof:_ `p2: free, $0/mo, $25/mo, $50/mo`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. \n _Proof:_ `p2: Book a demo`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- `{N}% off` — e.g. \"50% off\"\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#fcfbf8` | 63% | background |\n| `#f7f4ed` | 37% | background |\n\n- Type: display `Camera Plain Variable`, body `Camera Plain Variable` · size scale (px): 14, 15, 16, 18, 20, 36, 48, 60 · radius (px): 8, 12, 16, 24, 28, 32\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 1 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/lovable-dev/bundle", "html": "https://uxxray.com/ux-report/lovable-dev", "brief": "https://api.uxxray.com/api/v1/teardown/lovable-dev/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/lovable-dev/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/lovable-dev/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/lovable-dev/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/lovable-dev/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 70, "band": "Partial", "stars": 3 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://lovable.dev/", "reached": true, "copy": { "title": "AI App Builder | Vibe Code Apps & Websites with AI, Fast", "hero_copy": "Build something Lovable | Meet Lovable | Discover templates", "h1": [ "AI App Builder" ], "h2": [ "Build something Lovable", "Meet Lovable", "Discover templates", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Build", "EN", "Manage preferences", "OK" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta", "trust_badges", "social_proof_logos" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Pricing", "url": "https://lovable.dev/pricing", "reached": true, "copy": { "title": "Lovable Pricing", "hero_copy": "Pricing", "h1": [], "h2": [ "Pricing" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Monthly", "Yearly 2 months free", "Free grants", "100 monthly credits", "What is Lovable and how does it work?", "What is a credit?", "How do I use credits in Lovable?", "Do credits expire?" ], "prices": [ "$0", "$25", "$50" ], "form_fields": 0 }, "proof": [ { "type": "discount", "text": "50% off", "value": 50 } ], "tactics": [ "sticky_cta", "faq_accordion", "free_trial", "no_credit_card", "pricing_tiers", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/02-p2/crops/primary_cta.png" } ] }, { "n": 3, "id": "p3", "label": "Reviews", "url": "https://lovable.dev/reviews", "reached": true, "copy": { "title": "Lovable Reviews: What Customers Are Saying | Lovable", "hero_copy": "Lovable reviews: What customers are saying | Real users, real products, real results | Lovable in numbers", "h1": [], "h2": [ "Lovable reviews: What customers are saying", "Real users, real products, real results", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Solutions", "Resources", "Log in", "Get started", "Build", "EN", "Manage preferences", "OK", "Try Lovable today" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/desktop/03-p3/crops/primary_cta.png" } ] } ] }, "mobile": { "score": { "score": 70, "band": "Partial", "stars": 3 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://lovable.dev/", "reached": true, "copy": { "title": "AI App Builder | Vibe Code Apps & Websites with AI, Fast", "hero_copy": "Build something Lovable | Meet Lovable | Discover templates", "h1": [ "AI App Builder" ], "h2": [ "Build something Lovable", "Meet Lovable", "Discover templates", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Get started", "Build", "EN", "Manage preferences", "OK" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta", "trust_badges", "social_proof_logos" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Pricing", "url": "https://lovable.dev/pricing", "reached": true, "copy": { "title": "Lovable Pricing", "hero_copy": "Pricing", "h1": [], "h2": [ "Pricing" ], "ctas": [ "Get started", "Monthly", "Yearly 2 months free", "Free grants", "100 monthly credits", "What is Lovable and how does it work?", "What is a credit?", "How do I use credits in Lovable?", "Do credits expire?", "What happens to my credits if my subscription ends?", "Are credits refundable?", "What is included in free and paid plans?" ], "prices": [ "$0", "$25", "$50" ], "form_fields": 0 }, "proof": [ { "type": "discount", "text": "50% off", "value": 50 } ], "tactics": [ "sticky_cta", "faq_accordion", "free_trial", "no_credit_card", "pricing_tiers", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/02-p2/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/02-p2/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/02-p2/crops/primary_cta.png" } ] }, { "n": 3, "id": "p3", "label": "Reviews", "url": "https://lovable.dev/reviews", "reached": true, "copy": { "title": "Lovable Reviews: What Customers Are Saying | Lovable", "hero_copy": "Lovable reviews: What customers are saying | Real users, real products, real results | Lovable in numbers", "h1": [], "h2": [ "Lovable reviews: What customers are saying", "Real users, real products, real results", "Lovable in numbers", "Ready to build?" ], "ctas": [ "Get started", "Build", "EN", "Manage preferences", "OK", "Try Lovable today" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta" ], "screenshots": { "hero": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/03-p3/hero.png", "full": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/03-p3/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/lovable.dev/2026-07-10/mobile/03-p3/crops/primary_cta.png" } ] } ] } } }