# Agent Brief. build in the style of maccove.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-04). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Shop

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 52.1% | background |
| `#0b0b0f` | 31.2% | support |
| `#f5f5f7` | 5.6% | background |
| `#17171c` | 3.7% | support |
| `#007aff` | 2.5% | accent/brand |
| `#1f1f26` | 1.7% | support |
| `#1c1c1e` | 1.5% | support |
| `#dfe3ea` | 1.4% | background |

Curated roles: `primary=#007aff` · `accent=#007aff` · `bg=#ffffff` · `surface=#f5f5f7` · `text=#000000`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 39, 50
- Radius (px): 5, 6, 8, 12, 50, 9999

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: FEATURE · MAC EXCEL SHORTCUTS APP · PARALLELS DESKTOP · BOOT CAMP)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Questions & Answers Everything you need to know about Mac Excel Shortcuts app. Can't find )_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (5 distinct marks); p2: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; p2: Documentation)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "50% off"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.