{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T08:21:34.241Z",
  "slug": "madleadz",
  "domain": "madleadz.com",
  "funnel_type": "saas",
  "crawler": {
    "name": "roentgen",
    "version": "1.7",
    "label": "Roentgen 1.7"
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 40,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 11,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 402,
    "beats_pct": 53,
    "cohort": {
      "type": "saas",
      "n": 241,
      "beats_pct": 37
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>signup",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-24",
      "crawler": "Roentgen 1.7"
    },
    {
      "device": "desktop",
      "funnel_sig": "signup",
      "score": 10,
      "band": "Sparse",
      "funnel_depth": 1,
      "captured_at": "2026-07-24",
      "crawler": "Roentgen 1.7"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>signup",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-24",
      "crawler": "Roentgen 1.7"
    }
  ],
  "timeline": [
    {
      "score": 40,
      "band": "Thin",
      "date": "2026-07-24"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 11,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "home: docs link"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "home: // questions before you commit THE FINE PRINT, UP FRONT. What counts as a \"delivered\" lead"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "signup: name, email, password, password_confirmation"
        ]
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: $75/mo, $300/mo, $998/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#191234",
        "accent": "#191234",
        "bg": "#ffffff",
        "surface": "#f7f7f8",
        "text": "#77737a"
      },
      "font": {
        "display": "Barlow Condensed",
        "body": "Barlow",
        "families": [
          {
            "family": "Barlow",
            "chars": 3825
          },
          {
            "family": "JetBrains Mono",
            "chars": 1077
          },
          {
            "family": "Barlow Condensed",
            "chars": 545
          }
        ]
      },
      "type_scale": [
        9,
        11,
        12,
        13,
        14,
        15,
        16,
        17,
        18,
        22,
        45,
        54
      ],
      "weights": [
        400,
        500,
        700,
        800
      ],
      "base_size": 18,
      "min_size": 11,
      "radius_scale": [
        7,
        8,
        10,
        12,
        50,
        999
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 42.8,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#191234",
          "usage_pct": 32.6,
          "lum": 0.09,
          "chroma": 0.13
        },
        {
          "hex": "#f7f7f8",
          "usage_pct": 19.4,
          "lum": 0.97,
          "chroma": 0
        },
        {
          "hex": "#0e0a1a",
          "usage_pct": 2.6,
          "lum": 0.05,
          "chroma": 0.06
        },
        {
          "hex": "#140f2c",
          "usage_pct": 1.9,
          "lum": 0.07,
          "chroma": 0.11
        },
        {
          "hex": "#8cc63f",
          "usage_pct": 0.7,
          "lum": 0.69,
          "chroma": 0.53
        },
        {
          "hex": "#7b4aa0",
          "usage_pct": 0,
          "lum": 0.36,
          "chroma": 0.34
        },
        {
          "hex": "#a6e05a",
          "usage_pct": 0,
          "lum": 0.79,
          "chroma": 0.53
        },
        {
          "hex": "#d13f5b",
          "usage_pct": 0,
          "lum": 0.38,
          "chroma": 0.57
        },
        {
          "hex": "#eaa33c",
          "usage_pct": 0,
          "lum": 0.67,
          "chroma": 0.68
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "93% of measurable text passes WCAG AA. 4+ runs fail. 24% of text was unmeasurable (over images/gradients). not counted either way.",
        "evidence": "worst: “$98” at 1.99:1 (27px, #bcb4cd on #ffffff). needs 3:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 9px (base ~17px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "1 paragraph runs past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 1 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 162,
        "pass_aa": 115,
        "fail_aa": 8,
        "unknown": 39,
        "worst": [
          {
            "text": "$98",
            "ratio": 1.99,
            "fg": "#bcb4cd",
            "bg": "#ffffff",
            "need": 3,
            "px": 27
          },
          {
            "text": "$398",
            "ratio": 1.99,
            "fg": "#bcb4cd",
            "bg": "#ffffff",
            "need": 3,
            "px": 27
          },
          {
            "text": "Leadz",
            "ratio": 2.05,
            "fg": "#8cc63f",
            "bg": "#ffffff",
            "need": 3,
            "px": 25
          },
          {
            "text": "Growth",
            "ratio": 3.02,
            "fg": "#6fa32f",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          }
        ]
      },
      "typography": {
        "body_px": 17,
        "min_body_px": 9,
        "line_height": 1.55,
        "long_lines": 1,
        "distinct_sizes": 13
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 1,
        "img_missing_alt": 0,
        "controls_total": 4,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 24,
        "small": 19,
        "sample": [
          {
            "label": "SIGN IN",
            "w": 46,
            "h": 22
          },
          {
            "label": "PRICING",
            "w": 51,
            "h": 22
          },
          {
            "label": "SIGN IN",
            "w": 46,
            "h": 40
          },
          {
            "label": "PRICING",
            "w": 51,
            "h": 40
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://madleadz.com/",
      "reached": true,
      "copy": {
        "title": "MadLeadz — Leads that come with the receipts",
        "meta_description": "MadLeadz delivers verified B2B leads with the reason to reach out now — hiring surges, funding, leadership changes — cited and delivered to HubSpot or CSV.",
        "hero_copy": "LEADS THAT COME WITH THE RECEIPTS. | BUILT FOR TWO KINDS OF OPERATOR. | NO BLACK BOX. NO PAYING FOR DEAD EMAILS.",
        "h1": [
          "LEADS THAT COME WITH THE RECEIPTS."
        ],
        "h2": [
          "BUILT FOR TWO KINDS OF OPERATOR.",
          "NO BLACK BOX. NO PAYING FOR DEAD EMAILS.",
          "PAY PER DELIVERED LEAD. NOTHING ELSE.",
          "YOU DESCRIBE YOUR BEST CUSTOMER. WE DELIVER THE REST.",
          "A DATABASE GIVES YOU ROWS. WE SHOW YOU THE QUERY.",
          "THE FINE PRINT, UP FRONT.",
          "YOUR FIRST LEADS ARE MINUTES FROM CHECKOUT."
        ],
        "h3": [
          "EXTRACT YOUR ICP",
          "WE SCAN FOR BUYERS",
          "DELIVERED WITH RECEIPTS"
        ],
        "ctas": [
          "GET STARTED"
        ],
        "prices": [
          "$98",
          "$75",
          "$398",
          "$300",
          "$998"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [
          "$98",
          "$398"
        ],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "faq_accordion",
        "pricing_tiers",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": "// questions before you commit THE FINE PRINT, UP FRONT. What counts as a \"delivered\" lead",
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": "$75/mo, $300/mo, $998/mo",
        "demo_docs": "docs link",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 7,
        "contrast_unknown": 39,
        "aa_pass_pct": 93,
        "min_body_px": 9,
        "small_taps": 10,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "signup",
      "label": "Signup",
      "url": "https://madleadz.com/signup",
      "reached": true,
      "copy": {
        "title": "MadLeadz — Create account",
        "meta_description": "MadLeadz delivers verified B2B leads with the reason to reach out now — hiring surges, funding, leadership changes — cited and delivered to HubSpot or CSV.",
        "hero_copy": "CREATE YOUR ACCOUNT",
        "h1": [
          "CREATE YOUR ACCOUNT"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
          "GET STARTED",
          "Continue with Google",
          "Continue with Microsoft",
          "Create account"
        ],
        "prices": [],
        "form_fields": 5,
        "form_field_names": [
          "name",
          "email",
          "password",
          "password_confirmation",
          "commit"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 1,
        "contrast_unknown": 0,
        "aa_pass_pct": 94,
        "min_body_px": 12,
        "small_taps": 9,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/02-signup/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/02-signup/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/madleadz/screenshot/02-signup/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/madleadz/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of madleadz.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-24). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 42.8% | background |\n| `#191234` | 32.6% | support |\n| `#f7f7f8` | 19.4% | background |\n| `#0e0a1a` | 2.6% | support |\n| `#140f2c` | 1.9% | support |\n| `#8cc63f` | 0.7% | accent/brand |\n| `#7b4aa0` | 0% | support |\n| `#a6e05a` | 0% | accent/brand |\n\nCurated roles: `primary=#191234` · `accent=#191234` · `bg=#ffffff` · `surface=#f7f7f8` · `text=#77737a`\n\n## Type\n- Display: `Barlow Condensed`\n- Body: `Barlow`\n- Size scale (px): 9, 11, 12, 13, 14, 15, 16, 17, 18, 22, 45, 54\n- Radius (px): 7, 8, 10, 12, 50, 999\n\n## Patterns detected (fact-based). 4/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: // questions before you commit THE FINE PRINT, UP FRONT. What counts as a \"delivered\" lead)_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $75/mo, $300/mo, $998/mo)_\n- **Demo / docs entry**. A \"book a demo\" or documentation / API entry point. _(home: docs link)_\n- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, email, password, password_confirmation)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:madleadz\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/madleadz/bundle",
    "html": "https://uxxray.com/ux-report/madleadz",
    "brief": "https://api.uxxray.com/api/v1/teardown/madleadz/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/madleadz/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/madleadz/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/madleadz/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/madleadz/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 10,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
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