# Agent Brief. build in the style of mailvex.tech

> Machine-extracted from a live on-demand funnel teardown (2026-09-06). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Features → Register

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 76.4% | background |
| `#f9fafb` | 23% | background |
| `#2563eb` | 0.6% | accent/brand |

Curated roles: `accent=#f9fafb` · `bg=#ffffff` · `surface=#f9fafb` · `text=#1f2937`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 12, 14, 16, 18, 20, 30, 36, 48, 60
- Radius (px): 10, 12, 16

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: Compare plans)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; pricing: Start free; p3: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Mailvex, Applying the brand book, Listed on MarketingDB; pricing: logo wall (4 distinct marks); p3: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation; p3: Documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: John Smith, email, password, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.