{
  "schema_version": "1.0",
  "generated_at": "2026-07-30T19:40:22.882Z",
  "slug": "mateflow",
  "domain": "mateflow.com",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.10",
    "label": "Roentgen 1.10",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.10",
        "date": "2026-07-29",
        "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity."
      },
      {
        "version": "1.9",
        "date": "2026-07-28",
        "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click."
      },
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 85,
    "band": "Strong",
    "stars": 4,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 11,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 11,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 439,
    "beats_pct": 95,
    "cohort": {
      "type": "saas",
      "n": 274,
      "beats_pct": 93
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3>p4",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2>p3>p4",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "features>p2>p3>pricing",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "solutions>p2>p3>pricing",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "compare>p2>p3>pricing",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    },
    {
      "device": "desktop",
      "funnel_sig": "showcase>p2>p3>p4",
      "score": 85,
      "band": "Strong",
      "funnel_depth": 4,
      "captured_at": "2026-07-30",
      "crawler": "Roentgen 1.10"
    }
  ],
  "timeline": [
    {
      "score": 85,
      "band": "Strong",
      "date": "2026-07-30"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 85,
        "band": "Strong",
        "stars": 4,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 11,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 11,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 12,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 8,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "p3: comparison grid: 8 rows",
          "p4: comparison table: DIMENSION · Mateflow · CREATOR-ONLY TOOL"
        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 4,
        "evidence": [
          "home: documentation",
          "p2: documentation",
          "p3: documentation",
          "p4: documentation"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Is Mateflow for creators or for businesses?",
          "p4: For creators — frequently asked questions"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: Start free",
          "p2: Start free",
          "p3: Start free",
          "p4: Start free"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "home: featured on",
          "p2: featured on",
          "p3: featured on",
          "p4: featured on"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: free, $49/mo, $129/mo, $399/mo",
          "p2: free, $399/mo, $49/mo, $499/mo",
          "p3: $149/mo, $226/mo, $129/mo, $119/mo",
          "p4: free, $129/mo, $399/mo, $49/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "home: used by",
          "p2: used by",
          "p3: used by",
          "p4: used by"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "home: 500 members",
          "p2: 500 members",
          "p3: 500 members",
          "p4: 500 members"
        ]
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#f6f5f2",
        "accent": "#f6f5f2",
        "bg": "#f6f5f2",
        "surface": "#ffffff",
        "text": "#64748b"
      },
      "font": {
        "display": "-apple-system",
        "body": "-apple-system",
        "families": [
          {
            "family": "-apple-system",
            "chars": 11598
          }
        ]
      },
      "type_scale": [
        10,
        11,
        12,
        13,
        14,
        15,
        16,
        18,
        20,
        40,
        48,
        52
      ],
      "weights": [
        400,
        500,
        600,
        650,
        700,
        800
      ],
      "base_size": 17,
      "min_size": 10,
      "radius_scale": [
        16,
        19,
        20,
        32,
        9999,
        33554400
      ],
      "palette": [
        {
          "hex": "#f6f5f2",
          "usage_pct": 45.5,
          "lum": 0.96,
          "chroma": 0.02
        },
        {
          "hex": "#ffffff",
          "usage_pct": 25.2,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#fafaf9",
          "usage_pct": 23.8,
          "lum": 0.98,
          "chroma": 0
        },
        {
          "hex": "#f4f5f9",
          "usage_pct": 4.1,
          "lum": 0.96,
          "chroma": 0.02
        },
        {
          "hex": "#0f0f0f",
          "usage_pct": 1.2,
          "lum": 0.06,
          "chroma": 0
        },
        {
          "hex": "#111827",
          "usage_pct": 0.1,
          "lum": 0.09,
          "chroma": 0.09
        },
        {
          "hex": "#ff5a4d",
          "usage_pct": 0,
          "lum": 0.49,
          "chroma": 0.7
        },
        {
          "hex": "#cbd5e1",
          "usage_pct": 0,
          "lum": 0.83,
          "chroma": 0.09
        },
        {
          "hex": "#ff5f56",
          "usage_pct": 0,
          "lum": 0.5,
          "chroma": 0.66
        },
        {
          "hex": "#ffbd2e",
          "usage_pct": 0,
          "lum": 0.76,
          "chroma": 0.82
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "discount",
      "template": "{N}% off",
      "examples": [
        "50% off"
      ]
    }
  ],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "79% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “BR” at 2.07:1 (12px, #f59e0b on #fffbeb). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~13px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "36 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 25 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "6 links use generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 1109,
        "pass_aa": 864,
        "fail_aa": 226,
        "unknown": 19,
        "worst": [
          {
            "text": "BR",
            "ratio": 2.07,
            "fg": "#f59e0b",
            "bg": "#fffbeb",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "vs Skool",
            "ratio": 2.15,
            "fg": "#f59e0b",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 11
          },
          {
            "text": "vs Bettermode Pro",
            "ratio": 2.54,
            "fg": "#10b981",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "vs Bettermode",
            "ratio": 2.54,
            "fg": "#10b981",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 11
          }
        ]
      },
      "typography": {
        "body_px": 13,
        "min_body_px": 10,
        "line_height": 1.63,
        "long_lines": 36,
        "distinct_sizes": 18
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 25,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 6,
        "h1_home": 1,
        "h1_counts": [
          1,
          1,
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 441,
        "small": 266,
        "sample": [
          {
            "label": "Product",
            "w": 102,
            "h": 37
          },
          {
            "label": "Product",
            "w": 102,
            "h": 37
          },
          {
            "label": "Product",
            "w": 102,
            "h": 37
          },
          {
            "label": "Product",
            "w": 102,
            "h": 37
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [
    {
      "id": "intent_match",
      "kind": "match",
      "confidence": "high",
      "surface": "comparison page",
      "claim": "Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy",
      "evidence": [
        {
          "label": "comparison table",
          "quote": "p3: comparison grid: 8 rows"
        },
        {
          "label": "comparison copy",
          "quote": "Compare Community Platforms: Mateflow vs Circle, Skool & More | Mateflow"
        }
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://mateflow.com/",
      "reached": true,
      "copy": {
        "title": "AI Community Platform for Creators & Businesses | Mateflow",
        "meta_description": "Launch, grow, monetize, and operate branded community sites with Mateflow. Community, operations, billing, and AI workflows in one platform.",
        "hero_copy": "Build a community business, not just a community. | Built different. Not just different-looking. | A complete tech stack. One platform.",
        "h1": [
          "Build a community business, not just a community."
        ],
        "h2": [
          "Built different. Not just different-looking.",
          "A complete tech stack. One platform.",
          "Your community gets a real app.",
          "One community platform for creators and businesses.",
          "AI and extensibility, at the platform layer.",
          "Native Stripe billing + the tools your team already runs on.",
          "You don't have to rebuild to outgrow your platform.",
          "Pricing that scales with your community business"
        ],
        "h3": [
          "Your brand, your data, your revenue.",
          "Turn community into revenue",
          "Serious admin & operating depth.",
          "Community feed",
          "For Creators",
          "For Brands",
          "For Education",
          "Knowledge Base RAG"
        ],
        "ctas": [
          "Product",
          "Solutions",
          "Resources",
          "Feed",
          "Spaces",
          "Events",
          "AI Copilot",
          "Courses",
          "Monetization",
          "Legal",
          "Cookie settings",
          "English"
        ],
        "prices": [
          "$49",
          "$129",
          "$399"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "subscription_toggle",
        "faq_accordion",
        "trust_badges",
        "press_logos",
        "free_trial",
        "no_credit_card",
        "social_proof_logos",
        "usage_proof",
        "pricing_tiers",
        "demo_docs"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": "deliver every",
        "faq_accordion": "Is Mateflow for creators or for businesses?",
        "trust_badges": "30-day",
        "press_logos": "featured on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start free",
        "no_credit_card": "No credit card required",
        "social_proof_logos": "used by",
        "usage_proof": "500 members",
        "pricing_tiers": "free, $49/mo, $129/mo, $399/mo",
        "demo_docs": "documentation",
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 67,
        "contrast_unknown": 13,
        "aa_pass_pct": 81,
        "min_body_px": 10,
        "small_taps": 78,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/mateflow/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/mateflow/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/mateflow/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Features",
      "url": "https://mateflow.com/features",
      "reached": true,
      "copy": {
        "title": "Community Platform Features & Tools | Mateflow",
        "meta_description": "Community, operations, monetization, and AI workflows on one platform instead of stitching together disconnected tools. Available in 8 languages — English, Español, Français, Deutsch, Português, 日本語, 한국어, 中文.",
        "hero_copy": "Everything you need to build and run a community business | Everything you need, in one coherent platform | Real product screens, not abstract feature claims",
        "h1": [
          "Everything you need to build and run a community business"
        ],
        "h2": [
          "Everything you need, in one coherent platform",
          "Real product screens, not abstract feature claims",
          "The rest of the platform, still in one place",
          "See how Mateflow fits your launch and operating model"
        ],
        "h3": [
          "AI Copilot NEW",
          "Spaces & Community",
          "Courses & Cohorts",
          "Events",
          "Monetization",
          "Operations",
          "Automations",
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