{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:05:53.226Z",
  "slug": "modal-com-2026-07-09",
  "domain": "modal.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 70,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 5,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 11,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 5,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 11,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 7,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 6,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: comparison table"
        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 2,
        "evidence": [
          "home: demo / docs",
          "p2: demo / docs"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: FAQ/accordion"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: pricing tiers",
          "p2: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: usage/adoption count"
        ]
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#def0dd",
        "accent": "#def0dd",
        "bg": "#def0dd",
        "surface": "#def0dd",
        "text": "#ddffdc"
      },
      "font": {
        "display": "Goga",
        "body": "Inter Variable"
      },
      "radius_scale": [
        4,
        8,
        11,
        12,
        19,
        25
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://modal.com/",
      "reached": true,
      "copy": {
        "title": "Modal: High-performance AI infrastructure",
        "hero_copy": "AI infrastructure that developers love | The production cloud for AI. | Build full-scale AI systems.",
        "h1": [
          "AI infrastructure that developers love"
        ],
        "h2": [
          "The production cloud for AI.",
          "Build full-scale AI systems.",
          "Engineered for inference.",
          "Built for the full training loop.",
          "Designed to scale agents.",
          "Global GPU infrastructure",
          "Security and governance",
          "Empowering teams of all sizes to ship at scale"
        ],
        "ctas": [
          "Contact Us",
          "Any GPU, any time",
          "Globally distributed across clouds",
          "Automated fleet health",
          "Scales with demand",
          "Team controls",
          "Battle-tested isolation",
          "SOC2 & HIPAA",
          "Data residency controls",
          "Audio Transcription",
          "LLM Inference",
          "Coding Agents"
        ],
        "prices": [
          "$30"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "social_proof_logos",
        "usage_proof",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://modal.com/pricing",
      "reached": true,
      "copy": {
        "title": "Plan Pricing | Modal",
        "hero_copy": "Pricing as magical as our product | Frequently asked questions | Ship your first app in minutes.",
        "h1": [
          "Pricing as magical as our product"
        ],
        "h2": [
          "Frequently asked questions",
          "Ship your first app in minutes."
        ],
        "ctas": [
          "Contact Us",
          "Per hour Per second Per hour Per second",
          "Get in touch",
          "Get In Touch",
          "What counts as billable time?",
          "How are CPU and memory usage metered?",
          "What's an example of real-world CPU billing?",
          "What's an example of real-world GPU billing?",
          "Do I need to purchase credits?",
          "Can I add more than three team members on the starter plan?",
          "What kinds of applications can I deploy using Modal?",
          "Can I use my AWS, GCP, or Azure credits on Modal?"
        ],
        "prices": [
          "$0.00",
          "$0.09",
          "$0",
          "$30",
          "$250",
          "$100",
          "$10",
          "$5,400",
          "$3",
          "$4,740",
          "$3.95"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "comparison_table",
        "faq_accordion",
        "trust_badges",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Signup",
      "url": "https://modal.com/signup?next=%2Fapps",
      "reached": true,
      "copy": {
        "title": "Sign up | Modal",
        "hero_copy": "Sign up for Modal | Scale inference with Modal",
        "h1": [],
        "h2": [
          "Sign up for Modal",
          "Scale inference with Modal"
        ],
        "ctas": [],
        "prices": [
          "$30"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/03-p3/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of modal.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#000000` | 50% | support |\n| `#def0dd` | 32.1% | background |\n| `#181818` | 16.6% | support |\n| `#212525` | 0.8% | support |\n| `#7fee64` | 0.3% | accent/brand |\n| `#91c8ef` | 0.1% | support |\n| `#07b976` | 0% | accent/brand |\n| `#ff8de6` | 0% | accent/brand |\n\nCurated roles: `primary=#def0dd` · `accent=#def0dd` · `bg=#def0dd` · `surface=#def0dd` · `text=#ddffdc`\n\n## Type\n- Display: `Goga`\n- Body: `Inter Variable`\n- Size scale (px): 12, 14, 16, 20, 21, 24, 28, 30, 36, 40, 42, 54\n- Radius (px): 4, 8, 11, 12, 19, 25\n\n## Patterns detected (fact-based) — 6/9\n- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(p2: comparison table)_\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud)_\n- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/modal-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/modal-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://modal.com/",
          "reached": true,
          "copy": {
            "title": "Modal: High-performance AI infrastructure",
            "hero_copy": "AI infrastructure that developers love | The production cloud for AI. | Build full-scale AI systems.",
            "h1": [
              "AI infrastructure that developers love"
            ],
            "h2": [
              "The production cloud for AI.",
              "Build full-scale AI systems.",
              "Engineered for inference.",
              "Built for the full training loop.",
              "Designed to scale agents.",
              "Global GPU infrastructure",
              "Security and governance",
              "Empowering teams of all sizes to ship at scale"
            ],
            "ctas": [
              "Contact Us",
              "Any GPU, any time",
              "Globally distributed across clouds",
              "Automated fleet health",
              "Scales with demand",
              "Team controls",
              "Battle-tested isolation",
              "SOC2 & HIPAA",
              "Data residency controls",
              "Audio Transcription",
              "LLM Inference",
              "Coding Agents"
            ],
            "prices": [
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos",
            "usage_proof",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://modal.com/pricing",
          "reached": true,
          "copy": {
            "title": "Plan Pricing | Modal",
            "hero_copy": "Pricing as magical as our product | Frequently asked questions | Ship your first app in minutes.",
            "h1": [
              "Pricing as magical as our product"
            ],
            "h2": [
              "Frequently asked questions",
              "Ship your first app in minutes."
            ],
            "ctas": [
              "Contact Us",
              "Per hour Per second Per hour Per second",
              "Get in touch",
              "Get In Touch",
              "What counts as billable time?",
              "How are CPU and memory usage metered?",
              "What's an example of real-world CPU billing?",
              "What's an example of real-world GPU billing?",
              "Do I need to purchase credits?",
              "Can I add more than three team members on the starter plan?",
              "What kinds of applications can I deploy using Modal?",
              "Can I use my AWS, GCP, or Azure credits on Modal?"
            ],
            "prices": [
              "$0.00",
              "$0.09",
              "$0",
              "$30",
              "$250",
              "$100",
              "$10",
              "$5,400",
              "$3",
              "$4,740",
              "$3.95"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "comparison_table",
            "faq_accordion",
            "trust_badges",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://modal.com/signup?next=%2Fapps",
          "reached": true,
          "copy": {
            "title": "Sign up | Modal",
            "hero_copy": "Sign up for Modal | Scale inference with Modal",
            "h1": [],
            "h2": [
              "Sign up for Modal",
              "Scale inference with Modal"
            ],
            "ctas": [],
            "prices": [
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/desktop/03-p3/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 70,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://modal.com/",
          "reached": true,
          "copy": {
            "title": "Modal: High-performance AI infrastructure",
            "hero_copy": "AI infrastructure that developers love | The production cloud for AI. | Build full-scale AI systems.",
            "h1": [
              "AI infrastructure that developers love"
            ],
            "h2": [
              "The production cloud for AI.",
              "Build full-scale AI systems.",
              "Engineered for inference.",
              "Built for the full training loop.",
              "Designed to scale agents.",
              "Global GPU infrastructure",
              "Security and governance",
              "Empowering teams of all sizes to ship at scale"
            ],
            "ctas": [
              "Contact Us",
              "Any GPU, any time",
              "Globally distributed across clouds",
              "Automated fleet health",
              "Scales with demand",
              "Team controls",
              "Battle-tested isolation",
              "SOC2 & HIPAA",
              "Data residency controls",
              "Audio Transcription",
              "LLM Inference",
              "Coding Agents"
            ],
            "prices": [
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "social_proof_logos",
            "usage_proof",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://modal.com/pricing",
          "reached": true,
          "copy": {
            "title": "Plan Pricing | Modal",
            "hero_copy": "Pricing as magical as our product | Frequently asked questions | Ship your first app in minutes.",
            "h1": [
              "Pricing as magical as our product"
            ],
            "h2": [
              "Frequently asked questions",
              "Ship your first app in minutes."
            ],
            "ctas": [
              "Contact Us",
              "Per hour Per second Per hour Per second",
              "Get in touch",
              "Get In Touch",
              "What counts as billable time?",
              "How are CPU and memory usage metered?",
              "What's an example of real-world CPU billing?",
              "What's an example of real-world GPU billing?",
              "Do I need to purchase credits?",
              "Can I add more than three team members on the starter plan?",
              "What kinds of applications can I deploy using Modal?",
              "Can I use my AWS, GCP, or Azure credits on Modal?"
            ],
            "prices": [
              "$0.00",
              "$0.09",
              "$0",
              "$30",
              "$250",
              "$100",
              "$10",
              "$5,400",
              "$3",
              "$4,740",
              "$3.95"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "comparison_table",
            "faq_accordion",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://modal.com/signup?next=%2Fapps",
          "reached": true,
          "copy": {
            "title": "Sign up | Modal",
            "hero_copy": "Sign up for Modal | Scale inferencewith Modal | Run trainingwith Modal",
            "h1": [],
            "h2": [
              "Sign up for Modal",
              "Scale inferencewith Modal",
              "Run trainingwith Modal",
              "Batch processingwith Modal",
              "Deploy sandboxeswith Modal"
            ],
            "ctas": [],
            "prices": [
              "$30"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/modal.com/2026-07-09/mobile/03-p3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}