# Agent Brief. build in the style of mooncv.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-06). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |

Curated roles: `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 10, 11, 12, 14, 16, 18, 20, 24, 30, 36, 48, 60
- Radius (px): 4, 8, 12, 16, 24, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison table: FEATURE · Free · Plus · Pro)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How does the AI resume builder work?; p2: How does MoonCV's Automated Job Search work?; pricing: Do you offer a free trial?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: no credit card required; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: used by; pricing: logos: MoonCV, Verified on DANG!, Marked on IndieAscent, OpenHunts Club Member, MoonCV on )_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, input)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: Featured on Wired Business, Featured on Wired Business; p2: press: Featured on Wired Business, Featured on Wired Business; pricing: press: Featured on Wired Business, Featured on Wired Business)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 25%"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.