# Agent Brief. build in the style of mudwtr.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Collections → Page

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#151515` | 71.3% | support |
| `#000000` | 18.5% | support |
| `#101215` | 3.3% | support |
| `#202020` | 3.1% | support |
| `#303030` | 1.6% | support |
| `#222222` | 0.9% | support |
| `#d7fd35` | 0.8% | accent/brand |
| `#ffffff` | 0.4% | background |

Curated roles: `accent=#101215` · `bg=#d7fd35` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Libre Baskerville`
- Body: `Chivo`
- Size scale (px): 10, 12, 14, 16, 18, 20, 24, 36, 44, 46, 48, 60
- Radius (px): 8, 12, 16, 24, 80, 9999

## Patterns detected (fact-based). 8/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 43% off; p2: $60 / $25 / $50 / $5 / $20 / $30; p3: $60 / $30 / $50 / $76.50 / $125 / $20 / 43% OFF)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(p2: $1.14 per serving; p3: $60 Use)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 32 review elements; p2: Reviews 4.1 Rated 4.1 out of 5 stars Based on 612 reviews Re; p3: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE shipping; p2: FREE shipping; p3: FREE shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-day Guarantee; p2: 30-day money back guarantee; p4: 30-day Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common Questions; p4: Common Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Over 60,000 Verified Five Star Reviews; p2: 60k+ 5 Star Reviews | 120k+ Members; p4: Over 60,000 Verified Five Star Reviews)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME; p2: 26 today; p4: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `{N}-day Guarantee`. e.g. "30-day Guarantee", "30-day money back guarantee"
- `LIMITED TIME`. e.g. "LIMITED TIME", "26 today"
- `{N}% off`. e.g. "43% off", "43% OFF"
- `{N} reviews`. e.g. "612 reviews"
- `{X} out of 5`. e.g. "4.1 out of 5"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 9 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.