{
  "schema_version": "1.0",
  "generated_at": "2026-07-18T02:19:47.059Z",
  "slug": "naxely",
  "domain": "naxely.com",
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  "crawler": null,
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 60,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 12,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 7,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 231,
    "beats_pct": 81,
    "cohort": {
      "type": "saas",
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      "beats_pct": 74
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      "score": 60,
      "band": "Partial",
      "funnel_depth": 3,
      "captured_at": "2026-07-13",
      "crawler": null
    }
  ],
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    "profile": {
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        "categories": [
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          },
          {
            "id": "action",
            "label": "Action path",
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            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
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            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 7,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
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        ]
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      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 6,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
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      "tactics_detected": 5,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": true,
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        "evidence": [
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        ]
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
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      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
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          "p2: Frequently Asked Questions"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Free tier",
          "p2: free tier"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": true,
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        "evidence": [
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      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logos: Naxely - CSV and Google Sheets to branded PDF reports with AI | Product Hunt, Fazie"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
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    "source_type": "measured",
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        "primary": "#eae3d3",
        "accent": "#eae3d3",
        "bg": "#f7f2e9",
        "surface": "#eae3d3",
        "text": "#14131f"
      },
      "font": {
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        "body": "IBM Plex Sans",
        "families": [
          {
            "family": "IBM Plex Sans",
            "chars": 3958
          },
          {
            "family": "Fraunces",
            "chars": 459
          },
          {
            "family": "IBM Plex Mono",
            "chars": 183
          },
          {
            "family": "Figtree",
            "chars": 18
          },
          {
            "family": "DM Serif Display",
            "chars": 18
          }
        ]
      },
      "type_scale": [
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        9,
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        12,
        13,
        14,
        16,
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        20,
        24,
        30
      ],
      "weights": [
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        500,
        600,
        700
      ],
      "base_size": 16,
      "min_size": 8,
      "radius_scale": [
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        8,
        10,
        12,
        16,
        9999
      ],
      "palette": [
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          "usage_pct": 39.9,
          "lum": 0.95,
          "chroma": 0.05
        },
        {
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        },
        {
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          "usage_pct": 19.2,
          "lum": 1,
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        {
          "hex": "#14131f",
          "usage_pct": 5.4,
          "lum": 0.08,
          "chroma": 0.05
        },
        {
          "hex": "#d97a34",
          "usage_pct": 0.9,
          "lum": 0.54,
          "chroma": 0.65
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        {
          "hex": "#1a1a2e",
          "usage_pct": 0.2,
          "lum": 0.11,
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        {
          "hex": "#1863dc",
          "usage_pct": 0.1,
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        {
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        {
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        {
          "hex": "#6366f1",
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          "chroma": 0.56
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  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 6
    },
    "checks": [
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        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "82% of measurable text passes WCAG AA — 4+ runs fail.",
        "evidence": "worst: “Made in India 🇮🇳 · Naxely © 2026” at 2.28:1 (12px, #9ca3af on #f7f2e9) — needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
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      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
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        "fix": "Keep body copy ≥15–16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "10 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60–75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 16 content images carry alt text."
      }
    ],
    "signals": {
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        "pass_aa": 182,
        "fail_aa": 39,
        "unknown": 13,
        "worst": [
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            "text": "Made in India 🇮🇳 · Naxely © 2026",
            "ratio": 2.28,
            "fg": "#9ca3af",
            "bg": "#f7f2e9",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Naxely © 2026",
            "ratio": 2.28,
            "fg": "#9ca3af",
            "bg": "#f7f2e9",
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          },
          {
            "text": "or",
            "ratio": 2.28,
            "fg": "#9ca3af",
            "bg": "#f7f2e9",
            "need": 4.5,
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          },
          {
            "text": "By signing up, you agree to our and",
            "ratio": 2.28,
            "fg": "#9ca3af",
            "bg": "#f7f2e9",
            "need": 4.5,
            "px": 12
          }
        ]
      },
      "typography": {
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        "line_height": 1.33,
        "long_lines": 10,
        "distinct_sizes": 12
      },
      "a11y": {
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        "viewport": true,
        "img_total": 16,
        "img_missing_alt": 0,
        "controls_total": 3,
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        "controls_placeholder_only": 0,
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        "generic_links": 0,
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        "h1_counts": [
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          1,
          1
        ],
        "heading_skips": 0
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      "tap_targets": {
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        "small": 40,
        "sample": [
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            "label": "Show password",
            "w": 16,
            "h": 16
          },
          {
            "label": "Pricing",
            "w": 44,
            "h": 20
          },
          {
            "label": "Pricing",
            "w": 44,
            "h": 20
          },
          {
            "label": "Visit CookieYes website",
            "w": 78,
            "h": 13
          }
        ]
      },
      "layout": {
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        "overflow_px": 0
      },
      "viewport_w": 1440
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  },
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      "reached": true,
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          "See a Real Sample — No Cherry-Picking",
          "Pricing",
          "Built for serious reporting work",
          "Frequently asked questions",
          "Ready to stop spending hours on reports?"
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          "Upload a CSV. Get a branded PDF.",
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          "16 chart types",
          "Scheduled delivery",
          "Fully branded — your logo, your colors"
        ],
        "ctas": [
          "Customise",
          "Reject All",
          "Accept All",
          "Start Free",
          "Download Sample CSV",
          "Get started free"
        ],
        "prices": [
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          "$0",
          "$29",
          "$79"
        ],
        "form_fields": 0,
        "form_field_names": []
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      "proof": [],
      "proof_position": {
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      },
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      },
      "subscription": {
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      "free_items": [],
      "tactics": [
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        "trust_badges",
        "free_trial",
        "no_credit_card",
        "social_proof_logos"
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        "countdown_timer": null,
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        "subscription_toggle": null,
        "faq_accordion": "Is Naxely free to use? ▼",
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Free tier",
        "no_credit_card": "No credit card required",
        "social_proof_logos": "logos: Naxely - CSV and Google Sheets to branded PDF reports with AI | Product Hunt, Fazie",
        "usage_proof": null,
        "pricing_tiers": null,
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        "aa_pass_pct": 81,
        "min_body_px": 8,
        "small_taps": 22,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
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      "screenshots": {
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      },
      "crops": [
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    {
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      "id": "p2",
      "label": "Compare",
      "url": "https://www.naxely.com/compare/agencyanalytics",
      "reached": true,
      "copy": {
        "title": "Naxely vs AgencyAnalytics: Which Client Reporting Tool Fits Your Workflow? | Naxely",
        "meta_description": "Naxely vs AgencyAnalytics comparison: Naxely is an AI-powered CSV-to-PDF report generator for freelancers and small agencies. AgencyAnalytics is a live marketing dashboard for multi-channel campaigns.",
        "hero_copy": "Naxely vs AgencyAnalytics: Which Client Reporting Tool Fits Your Workflow? | Quick Comparison | When to Choose Naxely",
        "h1": [
          "Naxely vs AgencyAnalytics: Which Client Reporting Tool Fits Your Workflow?"
        ],
        "h2": [
          "Quick Comparison",
          "When to Choose Naxely",
          "When to Choose AgencyAnalytics",
          "Frequently Asked Questions"
        ],
        "h3": [
          "Is there a cheaper alternative to AgencyAnalytics?",
          "Does Naxely replace AgencyAnalytics for live campaign dashboards?",
          "Can I use my own AI provider with either tool?"
        ],
        "ctas": [
          "Customise",
          "Reject All",
          "Accept All",
          "Start Free"
        ],
        "prices": [
          "$59",
          "$29",
          "$60",
          "$79"
        ],
        "form_fields": 0,
        "form_field_names": []
      },
      "proof": [],
      "proof_position": {
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      },
      "discount": {
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        "anchors": [],
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      },
      "subscription": {
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        "interval": null
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      "free_items": [],
      "tactics": [
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        "faq_accordion",
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        "comparison_table": "comparison grid: 9 rows",
        "countdown_timer": null,
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        "subscription_toggle": null,
        "faq_accordion": "Frequently Asked Questions",
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        "free_trial": "free tier",
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        "social_proof_logos": null,
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        "pricing_tiers": null,
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      "ux_flags": {
        "contrast_fail": 4,
        "contrast_unknown": 0,
        "aa_pass_pct": 93,
        "min_body_px": 12,
        "small_taps": 11,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
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      "screenshots": {
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      "crops": [
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          "region": "primary_cta",
          "label": "Primary CTA",
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      ]
    },
    {
      "n": 3,
      "id": "signup",
      "label": "Signup",
      "url": "https://www.naxely.com/signup",
      "reached": true,
      "copy": {
        "title": "Sign Up — Naxely",
        "meta_description": "Create your Naxely account and start turning raw data into professional PDF reports with AI-powered insights.",
        "hero_copy": "Naxely",
        "h1": [
          "Naxely"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
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          "Reject All",
          "Accept All",
          "Continue with Google",
          "Create account"
        ],
        "prices": [],
        "form_fields": 3,
        "form_field_names": [
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          "password"
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      },
      "proof": [],
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      },
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      "tactics": [],
      "tactics_evidence": {
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        "free_shipping": null,
        "free_trial": null,
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        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 8,
        "contrast_unknown": 0,
        "aa_pass_pct": 58,
        "min_body_px": 12,
        "small_taps": 7,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/naxely/screenshot/03-signup/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/naxely/screenshot/03-signup/full.png"
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      "crops": []
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  "favicon_url": "https://api.uxxray.com/api/v1/teardown/naxely/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of naxely.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Compare → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#f7f2e9` | 39.9% | background |\n| `#eae3d3` | 34.2% | background |\n| `#ffffff` | 19.2% | background |\n| `#14131f` | 5.4% | support |\n| `#d97a34` | 0.9% | accent/brand |\n| `#1a1a2e` | 0.2% | support |\n| `#1863dc` | 0.1% | accent/brand |\n| `#fdf8f5` | 0.1% | background |\n\nCurated roles: `primary=#eae3d3` · `accent=#eae3d3` · `bg=#f7f2e9` · `surface=#eae3d3` · `text=#14131f`\n\n## Type\n- Display: `Fraunces`\n- Body: `IBM Plex Sans`\n- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 16, 18, 20, 24, 30\n- Radius (px): 2, 8, 10, 12, 16, 9999\n\n## Patterns detected (fact-based) — 5/9\n- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(p2: comparison grid: 9 rows)_\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Is Naxely free to use? ▼; p2: Frequently Asked Questions)_\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. _(home: Free tier; p2: free tier)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: logos: Naxely - CSV and Google Sheets to branded PDF reports with AI | Product Hunt, Fazie)_\n- **Lead-capture form** — An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: full_name, email, password)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:naxely\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/naxely/bundle",
    "html": "https://uxxray.com/ux-report/naxely",
    "brief": "https://api.uxxray.com/api/v1/teardown/naxely/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/naxely/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/naxely/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/naxely/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/naxely/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  }
}