# Agent Brief. build in the style of neatinvoice.app

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafafa` | 54.5% | background |
| `#ffffff` | 21.6% | background |
| `#f0f0f0` | 15.8% | background |
| `#f5f5f5` | 7.8% | background |
| `#171717` | 0.2% | support |
| `#eef2ff` | 0% | background |
| `#ecfdf5` | 0% | background |
| `#e5e5e5` | 0% | background |

Curated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#525252`

## Type
- Display: `GeistSans`
- Body: `GeistSans`
- Size scale (px): 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 39, 44
- Radius (px): 4, 6, 7, 8, 12, 999

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 3 rows; p3: comparison table: NEATINVOICE · INVOICELY FREE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Questions, answered plainly. Trials, Solo vs Studio, client links, email limits, and h; p3: Is NeatInvoice or Invoicely better for a freelancer?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: Start free; p3: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (4 distinct marks); p2: logo wall (4 distinct marks); p3: logo wall (4 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9/mo, $19/mo; p3: free, $9.99/mo, $19.99/mo, $29.99/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p3: documentation)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; p2: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.