{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T08:41:26.449Z",
  "slug": "neatinvoice-app",
  "domain": "neatinvoice.app",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 25,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 402,
    "beats_pct": 29,
    "cohort": {
      "type": "saas",
      "n": 241,
      "beats_pct": 16
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "roadmap>p2",
      "score": 25,
      "band": "Sparse",
      "funnel_depth": 2,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "home>p2",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>p2",
      "score": 50,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 25,
      "band": "Sparse",
      "date": "2026-07-25"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 25,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 4,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 3,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "roadmap: free trial",
          "p2: free trial"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "roadmap: featured on",
          "p2: featured on"
        ]
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 2,
        "evidence": [
          "roadmap: logo wall (4 distinct marks)",
          "p2: logo wall (4 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#fafafa",
        "accent": "#fafafa",
        "bg": "#fafafa",
        "surface": "#ffffff",
        "text": "#525252"
      },
      "font": {
        "display": "GeistSans",
        "body": "GeistSans",
        "families": [
          {
            "family": "GeistSans",
            "chars": 2785
          },
          {
            "family": "GeistMono",
            "chars": 28
          }
        ]
      },
      "type_scale": [
        10,
        12,
        13,
        14,
        15,
        16,
        23,
        36
      ],
      "weights": [
        400,
        500,
        560,
        600,
        700
      ],
      "base_size": 13,
      "min_size": 10,
      "radius_scale": [
        4,
        6,
        8,
        16,
        999,
        33554400
      ],
      "palette": [
        {
          "hex": "#fafafa",
          "usage_pct": 76.2,
          "lum": 0.98,
          "chroma": 0
        },
        {
          "hex": "#ffffff",
          "usage_pct": 23.4,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#171717",
          "usage_pct": 0.3,
          "lum": 0.09,
          "chroma": 0
        },
        {
          "hex": "#d97706",
          "usage_pct": 0,
          "lum": 0.52,
          "chroma": 0.83
        },
        {
          "hex": "#10b981",
          "usage_pct": 0,
          "lum": 0.57,
          "chroma": 0.66
        },
        {
          "hex": "#5b5bf7",
          "usage_pct": 0,
          "lum": 0.4,
          "chroma": 0.61
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 3,
      "unknown": 0,
      "posture": "Leaky",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "89% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “Product” at 4.35:1 (13px, #767676 on #fafafa). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 10px (base ~10px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line height",
        "verdict": "needs_work",
        "fact": "Body line-height is 1.25×. tight enough to hurt readability.",
        "fix": "Set body line-height to ~1.4-1.6×."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "24 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 7 content images carry alt text."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 176,
        "pass_aa": 154,
        "fail_aa": 20,
        "unknown": 2,
        "worst": [
          {
            "text": "Product",
            "ratio": 4.35,
            "fg": "#767676",
            "bg": "#fafafa",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "Overview",
            "ratio": 4.35,
            "fg": "#767676",
            "bg": "#fafafa",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "Pricing",
            "ratio": 4.35,
            "fg": "#767676",
            "bg": "#fafafa",
            "need": 4.5,
            "px": 13
          },
          {
            "text": "Roadmap",
            "ratio": 4.35,
            "fg": "#767676",
            "bg": "#fafafa",
            "need": 4.5,
            "px": 13
          }
        ]
      },
      "typography": {
        "body_px": 10,
        "min_body_px": 10,
        "line_height": 1.25,
        "long_lines": 24,
        "distinct_sizes": 6
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 7,
        "img_missing_alt": 0,
        "controls_total": 0,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 97,
        "small": 69,
        "sample": [
          {
            "label": "Pricing",
            "w": 65,
            "h": 28
          },
          {
            "label": "Pricing",
            "w": 65,
            "h": 28
          },
          {
            "label": "Product",
            "w": 71,
            "h": 28
          },
          {
            "label": "Product",
            "w": 71,
            "h": 28
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "roadmap",
      "label": "Roadmap",
      "url": "https://neatinvoice.app/roadmap",
      "reached": true,
      "copy": {
        "title": "Product Roadmap — NeatInvoice",
        "meta_description": "See what NeatInvoice is building next — follow-up polish, keyboard shortcuts, and more. Estimates, workspace search (⌘K), and in-app notifications are live.",
        "hero_copy": "What we are building | Coming next | Shipped",
        "h1": [
          "What we are building"
        ],
        "h2": [
          "Coming next",
          "Shipped",
          "Have a feature request?",
          "Ready to invoice without the chase?"
        ],
        "h3": [],
        "ctas": [
          "Sign in",
          "Start free trial",
          "Show 14 more"
        ],
        "prices": [],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": "featured on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "free trial",
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 10,
        "contrast_unknown": 2,
        "aa_pass_pct": 88,
        "min_body_px": 10,
        "small_taps": 36,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/01-roadmap/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/01-roadmap/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/01-roadmap/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Compare",
      "url": "https://neatinvoice.app/compare",
      "reached": true,
      "copy": {
        "title": "Compare invoicing tools — NeatInvoice",
        "meta_description": "Side-by-side comparisons of NeatInvoice vs alternatives: pricing, live client links, paid plans, and honest trade-offs for freelancers.",
        "hero_copy": "Compare NeatInvoice | HoneyBook alternative for freelancers | PineBill alternative for freelancers",
        "h1": [
          "Compare NeatInvoice"
        ],
        "h2": [
          "HoneyBook alternative for freelancers",
          "PineBill alternative for freelancers",
          "Invoice Ninja alternative for freelancers",
          "Wave alternative for freelancers",
          "FreshBooks alternative for freelancers",
          "Invoicely alternative for freelancers",
          "Invoice Home alternative for freelancers",
          "Zoho Invoice alternative for freelancers"
        ],
        "h3": [
          "How to Invoice a Deposit or Down Payment: A Freelancer's Guide",
          "Recurring Invoices: The Complete Guide to Automating Your Billing in 2026",
          "How to Know If Your Client Viewed Your Invoice: A Freelancer's Guide"
        ],
        "ctas": [
          "Sign in",
          "Start free trial"
        ],
        "prices": [
          "$0",
          "$1,000"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": true,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "press_logos",
        "free_trial",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": "featured on",
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "free trial",
        "no_credit_card": null,
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 10,
        "contrast_unknown": 0,
        "aa_pass_pct": 89,
        "min_body_px": 10,
        "small_taps": 33,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/neatinvoice-app/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of neatinvoice.app\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-25). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Compare\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#fafafa` | 78.1% | background |\n| `#ffffff` | 16.5% | background |\n| `#f0f0f0` | 5% | background |\n| `#171717` | 0.2% | support |\n| `#eef2ff` | 0% | background |\n| `#ecfdf5` | 0% | background |\n| `#fffbeb` | 0% | background |\n| `#fef2f2` | 0% | background |\n\nCurated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#525252`\n\n## Type\n- Display: `GeistSans`\n- Body: `GeistSans`\n- Size scale (px): 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 22, 39\n- Radius (px): 4, 6, 7, 8, 10, 999\n\n## Patterns detected (fact-based). 5/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Questions, answered plainly. Trials, Solo vs Studio, client links, email limits, and h)_\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial; p2: free trial)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logo wall (4 distinct marks); p2: logo wall (4 distinct marks))_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9/mo, $19/mo)_\n- **Press / \"as seen in\"**. Media logos or an \"as seen in / featured in\" claim borrowing publication credibility. _(home: featured on; p2: featured on)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
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