{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:06:06.433Z",
  "slug": "neon-tech-2026-07-09",
  "domain": "neon.tech",
  "funnel_type": "content",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 30,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 0,
        "cap": 0
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 7
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 0
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 6
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 7
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "content",
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 0,
            "cap": 0
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 7
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 0
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 6
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 7
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 5,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 1,
      "tactics_total": 3,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: FAQ/accordion"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#e4f1eb",
        "accent": "#e4f1eb",
        "bg": "#e4f1eb",
        "surface": "#ffffff",
        "text": "#797d86"
      },
      "font": {
        "display": "Inter",
        "body": "Inter"
      },
      "radius_scale": [
        4,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://neon.com/",
      "reached": true,
      "copy": {
        "title": "Neon — Postgres backends for apps and agents",
        "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
        "h1": [
          "Neon is the Postgres backend designed for apps and agents."
        ],
        "h2": [
          "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.",
          "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
          "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.",
          "Authentication included, free. Simplify your application with user authentication and management built in to the database.",
          "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.",
          "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.",
          "The world's most advanced backend platform."
        ],
        "ctas": [
          "Product",
          "Solutions",
          "Resources",
          "$ npx neonctl init",
          "Avoid incidents",
          "Save costs"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "trust_badges",
        "social_proof_logos",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Unify",
      "url": "https://neon.com/docs/data-api/get-started",
      "reached": true,
      "copy": {
        "title": "Getting started with Neon Data API - Neon Docs",
        "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API",
        "h1": [
          "Getting started with Neon Data API"
        ],
        "h2": [
          "Before you begin",
          "Enable the Data API",
          "Create a table with RLS",
          "Refresh schema cache",
          "Connect and Query",
          "Testing with Neon Auth",
          "Query patterns",
          "Next steps"
        ],
        "ctas": [
          "Search... ⌘K",
          "Ask AI",
          "Connect",
          "Develop",
          "Manage",
          "Postgres",
          "Resources",
          "Copy page",
          "SQL",
          "Drizzle (crudPolicy)",
          "Drizzle (pgPolicy)",
          "Neon Auth"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta",
        "faq_accordion",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of neon.tech\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Unify\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#e4f1eb` | 28.7% | background |\n| `#ffffff` | 26.6% | background |\n| `#fafafa` | 22.9% | background |\n| `#151617` | 9.9% | support |\n| `#000000` | 6.8% | support |\n| `#111315` | 2.7% | support |\n| `#18191b` | 1.1% | support |\n| `#ebf5f0` | 0.7% | background |\n\nCurated roles: `primary=#e4f1eb` · `accent=#e4f1eb` · `bg=#e4f1eb` · `surface=#ffffff` · `text=#797d86`\n\n## Type\n- Display: `Inter`\n- Body: `Inter`\n- Size scale (px): 10, 12, 13, 14, 15, 16, 18, 20, 24, 40, 44, 48\n- Radius (px): 4, 50\n\n## Patterns detected (fact-based) — 1/3\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/bundle",
    "html": "https://uxxray.com/t/neon-tech-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/neon-tech-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://neon.com/",
          "reached": true,
          "copy": {
            "title": "Neon — Postgres backends for apps and agents",
            "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
            "h1": [
              "Neon is the Postgres backend designed for apps and agents."
            ],
            "h2": [
              "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.",
              "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
              "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.",
              "Authentication included, free. Simplify your application with user authentication and management built in to the database.",
              "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.",
              "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.",
              "The world's most advanced backend platform."
            ],
            "ctas": [
              "Product",
              "Solutions",
              "Resources",
              "$ npx neonctl init",
              "Avoid incidents",
              "Save costs"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Unify",
          "url": "https://neon.com/docs/data-api/get-started",
          "reached": true,
          "copy": {
            "title": "Getting started with Neon Data API - Neon Docs",
            "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API",
            "h1": [
              "Getting started with Neon Data API"
            ],
            "h2": [
              "Before you begin",
              "Enable the Data API",
              "Create a table with RLS",
              "Refresh schema cache",
              "Connect and Query",
              "Testing with Neon Auth",
              "Query patterns",
              "Next steps"
            ],
            "ctas": [
              "Search... ⌘K",
              "Ask AI",
              "Connect",
              "Develop",
              "Manage",
              "Postgres",
              "Resources",
              "Copy page",
              "SQL",
              "Drizzle (crudPolicy)",
              "Drizzle (pgPolicy)",
              "Neon Auth"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "faq_accordion",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/neon.tech/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://neon.com/",
          "reached": true,
          "copy": {
            "title": "Neon — Postgres backends for apps and agents",
            "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
            "h1": [
              "Neon is the Postgres backend designed for apps and agents."
            ],
            "h2": [
              "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.",
              "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.",
              "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.",
              "Authentication included, free. Simplify your application with user authentication and management built in to the database.",
              "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.",
              "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.",
              "The world's most advanced backend platform."
            ],
            "ctas": [
              "$ npx neonctl init",
              "Avoid incidents",
              "Save costs"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "social_proof_logos",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/neon.tech/2026-07-09/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/neon.tech/2026-07-09/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Unify",
          "url": "https://neon.com/docs/data-api/get-started",
          "reached": true,
          "copy": {
            "title": "Getting started with Neon Data API - Neon Docs",
            "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API",
            "h1": [
              "Getting started with Neon Data API"
            ],
            "h2": [
              "Before you begin",
              "Enable the Data API",
              "Create a table with RLS",
              "Refresh schema cache",
              "Connect and Query",
              "Testing with Neon Auth",
              "Query patterns",
              "Next steps"
            ],
            "ctas": [
              "Copy page",
              "SQL",
              "Drizzle (crudPolicy)",
              "Drizzle (pgPolicy)",
              "Neon Auth",
              "Any authentication provider",
              "Auth API reference UI",
              "cURL",
              "Yes",
              "No",
              "Neon Docs",
              "system"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/neon.tech/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/neon.tech/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}