{ "schema_version": "1.0", "generated_at": "2026-07-11T00:03:06.800Z", "slug": "neon-tech", "domain": "neon.tech", "funnel_type": "saas", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 20, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 20, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 2, "proof_points": 0, "proof_steps": 0, "components_present": 4, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 2, "tactics_total": 9, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": true, "count": 2, "evidence": [ "home: Read the docs", "p2: API reference" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 1, "evidence": [ "home: backed by" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#e4f1eb", "accent": "#e4f1eb", "bg": "#e4f1eb", "surface": "#ffffff", "text": "#797d86" }, "font": { "display": "Inter", "body": "Inter" }, "radius_scale": [ 4, 50 ] } }, "proof_language": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://neon.com/", "reached": true, "copy": { "title": "Neon — Postgres backends for apps and agents", "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "h1": [ "Neon is the Postgres backend designed for apps and agents." ], "h2": [ "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.", "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.", "Authentication included, free. Simplify your application with user authentication and management built in to the database.", "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.", "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.", "The world's most advanced backend platform." ], "ctas": [ "Product", "Solutions", "Resources", "$ npx neonctl init", "Avoid incidents", "Save costs", "Careers Join the team", "Sign up", "Get started" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "trust_badges", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Unify", "url": "https://neon.com/docs/data-api/get-started", "reached": true, "copy": { "title": "Getting started with Neon Data API - Neon Docs", "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API", "h1": [ "Getting started with Neon Data API" ], "h2": [ "Before you begin", "Enable the Data API", "Create a table with RLS", "Refresh schema cache", "Connect and Query", "Testing with Neon Auth", "Query patterns", "Next steps" ], "ctas": [ "Search... ⌘K", "Ask AI", "Connect", "Develop", "Manage", "Postgres", "Resources", "Copy page", "SQL", "Drizzle (crudPolicy)", "Drizzle (pgPolicy)", "Neon Auth" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/crops/primary_cta.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/neon-tech/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Funnel Teardown — neon.tech\n\n> An evidence-based read of neon.tech's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 20/100 (Sparse)\n**Path captured:** Homepage / Lander → Unify\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 0 / 8 |\n| Action path | 5 / 20 |\n| Trust & proof | 6 / 11 |\n| Friction reduction | 0 / 10 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. \n _Proof:_ `home: backed by`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. \n _Proof:_ `home: Read the docs`, `p2: API reference`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections.\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n- **Free trial / freemium** — not detected. A free trial, free tier, or \"no credit card\" entry offer.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Pricing tiers** — not detected. Named plan tiers with per-month / per-seat pricing.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#e4f1eb` | 28.6% | background |\n| `#ffffff` | 26.7% | background |\n| `#fafafa` | 22.8% | background |\n| `#151617` | 9.8% | support |\n| `#000000` | 6.8% | support |\n| `#111315` | 2.6% | support |\n| `#18191b` | 1.1% | support |\n| `#ebf5f0` | 0.7% | background |\n\n- Type: display `Inter`, body `Inter` · size scale (px): 10, 12, 13, 14, 15, 16, 18, 20, 24, 40, 44, 48 · radius (px): 4, 50\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/neon-tech/bundle", "html": "https://uxxray.com/ux-report/neon-tech", "brief": "https://api.uxxray.com/api/v1/teardown/neon-tech/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/neon-tech/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/neon-tech/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/neon-tech/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/neon-tech/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 20, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://neon.com/", "reached": true, "copy": { "title": "Neon — Postgres backends for apps and agents", "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "h1": [ "Neon is the Postgres backend designed for apps and agents." ], "h2": [ "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.", "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.", "Authentication included, free. Simplify your application with user authentication and management built in to the database.", "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.", "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.", "The world's most advanced backend platform." ], "ctas": [ "Product", "Solutions", "Resources", "$ npx neonctl init", "Avoid incidents", "Save costs", "Careers Join the team", "Sign up", "Get started" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "trust_badges", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Unify", "url": "https://neon.com/docs/data-api/get-started", "reached": true, "copy": { "title": "Getting started with Neon Data API - Neon Docs", "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API", "h1": [ "Getting started with Neon Data API" ], "h2": [ "Before you begin", "Enable the Data API", "Create a table with RLS", "Refresh schema cache", "Connect and Query", "Testing with Neon Auth", "Query patterns", "Next steps" ], "ctas": [ "Search... ⌘K", "Ask AI", "Connect", "Develop", "Manage", "Postgres", "Resources", "Copy page", "SQL", "Drizzle (crudPolicy)", "Drizzle (pgPolicy)", "Neon Auth" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "sticky_cta", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/neon.tech/2026-07-10/desktop/02-p2/crops/primary_cta.png" } ] } ] }, "mobile": { "score": { "score": 20, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://neon.com/", "reached": true, "copy": { "title": "Neon — Postgres backends for apps and agents", "hero_copy": "Neon is the Postgres backend designed for apps and agents. | Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work. | Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "h1": [ "Neon is the Postgres backend designed for apps and agents." ], "h2": [ "Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.", "Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.", "Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.", "Authentication included, free. Simplify your application with user authentication and management built in to the database.", "No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.", "Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.", "The world's most advanced backend platform." ], "ctas": [ "$ npx neonctl init", "Avoid incidents", "Save costs", "Get started" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "trust_badges", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/mobile/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/neon.tech/2026-07-10/mobile/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "Unify", "url": "https://neon.com/docs/data-api/get-started", "reached": true, "copy": { "title": "Getting started with Neon Data API - Neon Docs", "hero_copy": "Getting started with Neon Data API | Before you begin | Enable the Data API", "h1": [ "Getting started with Neon Data API" ], "h2": [ "Before you begin", "Enable the Data API", "Create a table with RLS", "Refresh schema cache", "Connect and Query", "Testing with Neon Auth", "Query patterns", "Next steps" ], "ctas": [ "Copy page", "SQL", "Drizzle (crudPolicy)", "Drizzle (pgPolicy)", "Neon Auth", "Any authentication provider", "Auth API reference UI", "cURL", "Yes", "No", "Watch: Git for databases", "Neon Docs" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/neon.tech/2026-07-10/mobile/02-p2/hero.png", "full": "https://uxxray.com/reports/neon.tech/2026-07-10/mobile/02-p2/full.png" }, "crops": [] } ] } } }