# Agent Brief. build in the style of nexpept.is

> Machine-extracted from a live on-demand funnel teardown (2026-09-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Shop → Product Category → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56.9% | background |
| `#f6f9fc` | 22.7% | background |
| `#0a1428` | 13% | support |
| `#eff1f2` | 3% | background |
| `#f6faff` | 0.8% | background |
| `#f4f8ff` | 0.8% | background |
| `#5a54de` | 0.6% | accent/brand |
| `#eef5ff` | 0.3% | background |

Curated roles: `accent=#0a1428` · `bg=#ffffff` · `surface=#f6f9fc` · `text=#46556f`

## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 60
- Radius (px): 6, 9, 12, 16, 50, 100

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 5% OFF; p2: $50.00 / 5% OFF; p3: 5% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 56 star glyphs; p2: 50 review elements; p3: 16 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions Everything you need to know before ordering Do you provide COAs; p2: Frequently Asked Questions Everything you need to know before ordering Do you provide COAs; p3: Frequently Asked Questions Everything you need to know before ordering Do you provide COAs)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: SELLING FAST)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `SELLING FAST`. e.g. "SELLING FAST"
- `{N}% OFF`. e.g. "5% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.