# Agent Brief — build in the style of nike.com

> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Cart → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 57% | background |
| `#cacacb` | 19.2% | support |
| `#e5e5e5` | 14.5% | background |
| `#f5f5f5` | 9.3% | background |
| `#111111` | 0% | support |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#e5e5e5` · `text=#707072`

## Type
- Display: `Helvetica Now Display Medium`
- Body: `Helvetica Now Text Medium`
- Size scale (px): 12, 14, 16, 20, 24, 76
- Radius (px): 4, 8, 20, 24, 30, 50

## Patterns detected (fact-based) — 1/3
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_

## Proof language (harvested strings → templates)
- `Free shipping` — e.g. "Free shipping"

## Funnel facts
- Depth reached: 1 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.