{ "schema_version": "1.0", "generated_at": "2026-07-10T00:05:51.264Z", "slug": "nike-com-2026-07-09", "domain": "nike.com", "funnel_type": "content", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 30, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 0 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 7 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 0 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 7 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "content", "score": { "score": 30, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 0 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 7 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 0 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 7 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 1, "proof_points": 0, "proof_steps": 0, "components_present": 1, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 1, "tactics_total": 3, "checkout_reached": false }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "home: FAQ/accordion" ] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#ffffff", "accent": "#ffffff", "bg": "#ffffff", "surface": "#e5e5e5", "text": "#707072" }, "font": { "display": "Helvetica Now Display Medium", "body": "Helvetica Now Text Medium" }, "radius_scale": [ 4, 8, 20, 24, 30, 50 ] } }, "proof_language": [ { "type": "free_shipping", "template": "Free shipping", "examples": [ "Free shipping" ] } ], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.nike.com/", "reached": true, "copy": { "title": "Nike. Just Do It. Nike.com", "hero_copy": "Celebrating History | DIAMOND CLASSICS | LOCK IN. LEVEL UP.", "h1": [], "h2": [ "Celebrating History", "DIAMOND CLASSICS", "LOCK IN. LEVEL UP.", "Lock In. Level Up.", "TRENDING", "TRENDING", "Africa", "Americas" ], "ctas": [ "United States", "Guides" ], "prices": [], "form_fields": 1 }, "proof": [], "tactics": [ "faq_accordion" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "cart", "label": "Cart", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary | Africa", "h1": [ "Bag" ], "h2": [ "Summary", "Africa", "Americas", "Asia Pacific", "Europe", "Middle East" ], "ctas": [ "Checkout", "United States", "Guides" ], "prices": [ "$50.00", "$50", "$120.00", "$65.00", "$152.97", "$190.00", "$62.00", "$95.00", "$84.97", "$100.00", "$30.00", "$75.00", "$24.97", "$34.00", "$125.00" ], "form_fields": 2 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "free_gift", "faq_accordion", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/02-cart/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/02-cart/full.png" }, "crops": [] }, { "n": 3, "id": "checkout", "label": "Checkout", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary | Africa", "h1": [ "Bag" ], "h2": [ "Summary", "Africa", "Americas", "Asia Pacific", "Europe", "Middle East" ], "ctas": [ "Checkout", "United States", "Guides" ], "prices": [ "$50.00", "$50", "$120.00", "$65.00", "$152.97", "$190.00", "$62.00", "$95.00", "$84.97", "$100.00", "$30.00", "$75.00", "$24.97", "$34.00", "$125.00" ], "form_fields": 2 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "free_gift", "faq_accordion", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/03-checkout/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/03-checkout/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief — build in the style of nike.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Cart → Checkout\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 57% | background |\n| `#cacacb` | 19.2% | support |\n| `#e5e5e5` | 14.5% | background |\n| `#f5f5f5` | 9.3% | background |\n| `#111111` | 0% | support |\n\nCurated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#e5e5e5` · `text=#707072`\n\n## Type\n- Display: `Helvetica Now Display Medium`\n- Body: `Helvetica Now Text Medium`\n- Size scale (px): 12, 14, 16, 20, 24, 76\n- Radius (px): 4, 8, 20, 24, 30, 50\n\n## Patterns detected (fact-based) — 1/3\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_\n\n## Proof language (harvested strings → templates)\n- `Free shipping` — e.g. \"Free shipping\"\n\n## Funnel facts\n- Depth reached: 1 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/bundle", "html": "https://uxxray.com/t/nike-com-2026-07-09", "brief": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/nike-com-2026-07-09/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 30, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.nike.com/", "reached": true, "copy": { "title": "Nike. Just Do It. Nike.com", "hero_copy": "Celebrating History | DIAMOND CLASSICS | LOCK IN. LEVEL UP.", "h1": [], "h2": [ "Celebrating History", "DIAMOND CLASSICS", "LOCK IN. LEVEL UP.", "Lock In. Level Up.", "TRENDING", "TRENDING", "Africa", "Americas" ], "ctas": [ "United States", "Guides" ], "prices": [], "form_fields": 1 }, "proof": [], "tactics": [ "faq_accordion" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "cart", "label": "Cart", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary | Africa", "h1": [ "Bag" ], "h2": [ "Summary", "Africa", "Americas", "Asia Pacific", "Europe", "Middle East" ], "ctas": [ "Checkout", "United States", "Guides" ], "prices": [ "$50.00", "$50", "$120.00", "$65.00", "$152.97", "$190.00", "$62.00", "$95.00", "$84.97", "$100.00", "$30.00", "$75.00", "$24.97", "$34.00", "$125.00" ], "form_fields": 2 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "free_gift", "faq_accordion", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/02-cart/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/02-cart/full.png" }, "crops": [] }, { "n": 3, "id": "checkout", "label": "Checkout", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary | Africa", "h1": [ "Bag" ], "h2": [ "Summary", "Africa", "Americas", "Asia Pacific", "Europe", "Middle East" ], "ctas": [ "Checkout", "United States", "Guides" ], "prices": [ "$50.00", "$50", "$120.00", "$65.00", "$152.97", "$190.00", "$62.00", "$95.00", "$84.97", "$100.00", "$30.00", "$75.00", "$24.97", "$34.00", "$125.00" ], "form_fields": 2 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "free_gift", "faq_accordion", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/03-checkout/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/desktop/03-checkout/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 30, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.nike.com/", "reached": true, "copy": { "title": "Nike. Just Do It. Nike.com", "hero_copy": "CELEBRATING HISTORY | Diamond Classics | Lock In. Level Up.", "h1": [], "h2": [ "CELEBRATING HISTORY", "Diamond Classics", "Lock In. Level Up.", "LOCK IN. LEVEL UP.", "TRENDING", "TRENDING" ], "ctas": [ "OPEN", "See All", "United States", "Guides" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "cart", "label": "Cart", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary", "h1": [ "Bag" ], "h2": [ "Summary" ], "ctas": [ "Go to Checkout", "United States", "Guides" ], "prices": [ "$120.00", "$95.00", "$65.00", "$84.97", "$100.00", "$62.00", "$30.00", "$40.00", "$24.97", "$34.00", "$55.00", "$75.00", "$50.00", "$50" ], "form_fields": 1 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "sticky_cta", "free_gift", "faq_accordion", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/02-cart/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/02-cart/full.png" }, "crops": [] }, { "n": 3, "id": "checkout", "label": "Checkout", "url": "https://www.nike.com/cart", "reached": false, "copy": { "title": "Cart. Nike Store.", "hero_copy": "Bag | Summary", "h1": [ "Bag" ], "h2": [ "Summary" ], "ctas": [ "United States", "Guides" ], "prices": [ "$120.00", "$95.00", "$65.00", "$84.97", "$100.00", "$62.00", "$30.00", "$40.00", "$24.97", "$34.00", "$55.00", "$75.00" ], "form_fields": 1 }, "proof": [], "tactics": [ "free_gift", "faq_accordion" ], "screenshots": { "hero": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/03-checkout/hero.png", "full": "https://uxxray.com/reports/nike.com/2026-07-09/mobile/03-checkout/full.png" }, "crops": [] } ] } } }