# Agent Brief. build in the style of nike.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Product Advice → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 55% | background |
| `#f5f5f5` | 44.9% | background |
| `#e5e5e5` | 0.1% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#707072`

## Type
- Display: `Nike Futura ND`
- Body: `Helvetica Now Text Medium`
- Size scale (px): 12, 14, 16, 20, 24, 76
- Radius (px): 8, 24, 30

## Patterns detected (fact-based). 3/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 25% OFF; cart: $180.00 / $28.00 / $77.00 / $145.00 / $72.00 / 25% off)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(cart: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; cart: free shipping)_

## Proof language (harvested strings → templates)
- `{N}% OFF`. e.g. "25% OFF", "25% off"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.