{ "schema_version": "1.0", "generated_at": "2026-08-26T00:46:08.971Z", "slug": "nngroup", "domain": "nngroup.com", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.13", "label": "Roentgen 1.13", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.13", "date": "2026-08-01", "summary": "UX depth: three new deterministic check groups. WEIGHT (page weight, render-blocking count, oversized images, largest-paint element IDENTITY) - transferSize is 0 for cross-origin resources without Timing-Allow-Origin, so the total is reported as a floor (\"at least X MB across N measurable resources\") and never asserted. STRUCTURE (landmark regions, keyboard reachability). FORMS (input-type correctness, autocomplete presence, validation attributes PRESENT). DELIBERATELY NOT ADDED: LCP and TTFB timing - measured 99% and 198% spread across three identical runs on one machine (corgi.insure, neon.com), which is network noise rather than a fact; CLS - the crawler dismisses overlays and lazy-scrolls BEFORE measurement and a datacenter connection is too fast to shift, so it would systematically award false passes; focus visibility - cannot be measured deterministically from a serialized page.evaluate (the :focus-visible heuristic depends on prior input, which the overlay-dismiss click has already supplied) and it false-accuses frameworks that render the indicator on a child element. Keyboard reachability ships as verdict note, never needs_work, because addEventListener handlers are invisible to the DOM. Absence of validation attributes is never reported, because JS-driven validation is unprovable from the DOM. Display-only, zero scoring drift; affects future crawls only, existing scores frozen." }, { "version": "1.12", "date": "2026-08-01", "summary": "Funnel discovery reaches the funnel. Three separate failures fixed: (1) every CONV/MID token was anchored to the START of a path segment, so hyphen-prefixed conversion paths were invisible — corgi.insure links /instant-quote from its own homepage and we never followed it; (2) no B2B/consultative vocabulary, so talk-to-sales / book-a-call / get-advisor / request-a-quote walked past the money step, scoring every broker, agency and enterprise SaaS off a 1-page capture; (3) SKIP contained a bare `contact` token and \\b treats the hyphen as a word boundary, so /contact-sales — the B2B conversion — was ACTIVELY DISCARDED (neon.com sat on /hub/lowest twice at 20/Sparse partly because of it). `apply` was deliberately NOT added: on much of the web /apply is a job application and the deep-walk fills forms while read-back verification is still open (SIEVERT-BUG.md). discoverFunnelLinks now also RECORDS `discovery:{links_seen,candidates,matched}` on the entry step, so candidates>0 with matched===0 is a measured discovery miss rather than an ambiguous depth-1 row. Affects future crawls only; existing scores are frozen and unchanged." }, { "version": "1.11", "date": "2026-08-01", "summary": "CLI/Worker parity repair on the trusted-by logo wall. The 2026-07-17 audit fix requiring ≥3 DISTINCT logo alt-texts (so a repeated-icon grid isn't counted as a logo wall) landed in the Worker extractor but was never ported to the CLI, which kept counting duplicates. For ~2 weeks the two engines could disagree on a SCORED tactic, so the same site could score differently depending on which one crawled it. The CLI now matches the Worker. Corpus rows recrawled after this may lose a trusted_by_logos that was never real; the Worker's behaviour is unchanged." }, { "version": "1.10", "date": "2026-07-29", "summary": "Element-level tactic rects: the walk now records each conversion element (strikethrough/anchor price, rating, money-back guarantee, scarcity, no-credit-card, countdown) as page-fraction coordinates on the SAME crawl as the full-page screenshot, so the Element Library can crop the exact on-page pixels. A media gate drops any candidate sitting over a photo/background-image (kept honest: a rect we can't cleanly show is dropped, never guessed). Additive — display-only, zero scoring drift; Worker + CLI parity." }, { "version": "1.9", "date": "2026-07-28", "summary": "Overlay auto-dismiss before capture: the Worker now clears cookie/consent + newsletter popups (main doc + every subframe, catching iframe Klaviyo/Attentive modals) that previously froze in screenshots — parity with the CLI. Goto-only, never after an in-funnel click." }, { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 20, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 1252, "beats_pct": 9, "depth_class": "multi_step", "cohort": { "type": "saas", "n": 959, "beats_pct": 3 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "home>p2", "score": 20, "band": "Sparse", "funnel_depth": 2, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "mobile", "funnel_sig": "home>p2", "score": 20, "band": "Sparse", "funnel_depth": 2, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "desktop", "funnel_sig": "ux-certification>p2", "score": 45, "band": "Thin", "funnel_depth": 2, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "desktop", "funnel_sig": "courses>p2", "score": 20, "band": "Sparse", "funnel_depth": 2, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "desktop", "funnel_sig": "training>p2", "score": 5, "band": "Sparse", "funnel_depth": 2, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" }, { "device": "desktop", "funnel_sig": "contents", "score": 0, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-08-01", "crawler": "Roentgen 1.13" } ], "timeline": [ { "score": 20, "band": "Sparse", "date": "2026-08-01" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 20, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 6, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 2, "proof_points": 0, "proof_steps": 0, "components_present": 1, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 2, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": true, "count": 2, "evidence": [ "home: q, email", "p2: q, code, email" ] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 1, "evidence": [ "home: logos: AI for Design Workflows, Usability Testing, SP_Thumbnails_8, SP_Thumbnails_10" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#451316", "accent": "#451316", "bg": "#ffffff", "surface": "#fee2e4", "text": "#000000" }, "font": { "display": "Inter Variable", "body": "Source Sans Variable", "families": [ { "family": "Inter Variable", "chars": 3691 }, { "family": "Source Sans Variable", "chars": 107 } ] }, "type_scale": [ 14, 16, 18, 20, 24, 28, 30, 32, 50 ], "weights": [ 300, 400, 500, 600, 700 ], "base_size": 18, "min_size": 14, "radius_scale": [ 4, 16, 24, 30, 32, 40 ], "palette": [ { "hex": "#ffffff", "usage_pct": 42.1, "lum": 1, "chroma": 0 }, { "hex": "#2c1111", "usage_pct": 34.5, "lum": 0.09, "chroma": 0.11 }, { "hex": "#fee2e4", "usage_pct": 9.8, "lum": 0.91, "chroma": 0.11 }, { "hex": "#451316", "usage_pct": 5.9, "lum": 0.12, "chroma": 0.2 }, { "hex": "#f6efef", "usage_pct": 5.3, "lum": 0.94, "chroma": 0.03 }, { "hex": "#000000", "usage_pct": 1.4, "lum": 0, "chroma": 0 }, { "hex": "#c32000", "usage_pct": 0.5, "lum": 0.25, "chroma": 0.76 }, { "hex": "#79272d", "usage_pct": 0.3, "lum": 0.22, "chroma": 0.32 }, { "hex": "#b9cbff", "usage_pct": 0.1, "lum": 0.8, "chroma": 0.27 }, { "hex": "#f1ced0", "usage_pct": 0.1, "lum": 0.84, "chroma": 0.14 } ] } }, "proof_language": [], "ux": { "summary": { "flags": 1, "unknown": 0, "posture": "Minor", "checks_total": 10 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "100% of measurable text passes WCAG AA.", "id": "contrast:text-contrast-wcag-aa" }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present.", "id": "mobile:mobile-viewport" }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 12px (base ~18px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only.", "id": "type:body-text-size" }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "2 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading.", "id": "type:line-length" }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers.", "id": "a11y:language-declared" }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 13 content images carry alt text.", "id": "a11y:image-alt-text" }, { "group": "weight", "label": "Page weight", "verdict": "good", "fact": "At least 0.2 MB across 10 measurable resources. 86 cross-origin resources did not expose a size, so the real total is higher.", "fix": "Compress and lazy-load below-the-fold media; drop unused third-party scripts.", "id": "weight:page-weight" }, { "group": "weight", "label": "Render-blocking resources", "verdict": "note", "fact": "6 stylesheets/scripts in block first paint.", "fix": "Defer non-critical JS (defer/async) and inline only critical CSS.", "id": "weight:render-blocking-resources" }, { "group": "structure", "label": "Keyboard reachability", "verdict": "note", "fact": "32 elements look clickable but cannot be reached by keyboard.", "evidence": "“Artificial Intelligence”, “Artificial Intelligence”, “Live Online”", "fix": "Use