# Agent Brief. build in the style of nomadgoods.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Sg → Sg

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f3f3f3` | 48.3% | background |
| `#ffffff` | 29.4% | background |
| `#000000` | 22.2% | support |
| `#0048ff` | 0% | accent/brand |
| `#dedede` | 0% | background |
| `#e74e49` | 0% | accent/brand |
| `#007aff` | 0% | accent/brand |

Curated roles: `primary=#f3f3f3` · `accent=#f3f3f3` · `bg=#f3f3f3` · `surface=#ffffff` · `text=#000000`

## Type
- Display: `Gotham-Bold`
- Body: `Gotham-Bold`
- Size scale (px): 12, 14, 15, 16, 22, 23, 24, 25, 26, 33, 55, 56
- Radius (px): 8, 12, 20, 25, 50, 100

## Patterns detected (fact-based). 5/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 17,000+ 5 Star Reviews; p3: 5061 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 40% OFF; p2: $59 / $35 / SAVE 40%; p3: $35 / SAVE 25%)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: How do I install Sport Band on Apple Watch Ultra? When installing Sport Band on Apple Watc)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 5061 Reviews)_

## Proof language (harvested strings → templates)
- `{N}+ 5 Star Reviews`. e.g. "17,000+ 5 Star Reviews", "5061 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `SAVE {N}%`. e.g. "40% OFF", "SAVE 40%"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 7 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.