{ "schema_version": "1.0", "generated_at": "2026-07-10T00:05:50.569Z", "slug": "notion-com-2026-07-09", "domain": "notion.com", "funnel_type": "lead_gen", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 50, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 6 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 18 }, { "id": "trust", "label": "Trust & proof", "pts": 11, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 3, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "lead_gen", "score": { "score": 50, "band": "Thin", "stars": 2, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 6 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 18 }, { "id": "trust", "label": "Trust & proof", "pts": 11, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 6 }, { "id": "value", "label": "Value reinforcement", "pts": 3, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 3, "proof_points": 0, "proof_steps": 0, "components_present": 4, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 4, "tactics_total": 8, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": true, "count": 3, "evidence": [ "home: demo / docs", "p2: demo / docs", "p3: demo / docs" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 2, "evidence": [ "home: FAQ/accordion", "p2: FAQ/accordion" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "lead_magnet", "label": "Lead magnet", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 3, "evidence": [ "home: trusted-by / logo cloud", "p2: trusted-by / logo cloud", "p3: trusted-by / logo cloud" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": true, "count": 3, "evidence": [ "home: usage/adoption count", "p2: usage/adoption count", "p3: usage/adoption count" ] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#ffc95e", "accent": "#ffc95e", "bg": "#ffffff", "surface": "#f6f5f4", "text": "#000000" }, "font": { "display": "NotionInter", "body": "NotionInter" }, "radius_scale": [ 4, 5, 8, 10, 12 ] } }, "proof_language": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Enterprise", "url": "https://www.notion.com/enterprise", "reached": true, "copy": { "title": "Notion for Enterprise", "hero_copy": "Knowledge and work. Connected. | All-in-one AI, right where you work. | Empowering Easy to start, delightful to use.", "h1": [ "Knowledge and work. Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Chat with us", "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/03-p3/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief — build in the style of notion.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Product → Enterprise\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 63.2% | background |\n| `#f6f5f4` | 23.9% | background |\n| `#62aef0` | 2.7% | accent/brand |\n| `#f77463` | 1.4% | accent/brand |\n| `#2a9d99` | 1.4% | accent/brand |\n| `#ffc95e` | 1.4% | accent/brand |\n| `#b18164` | 1.3% | support |\n| `#097fe8` | 0.9% | accent/brand |\n\nCurated roles: `primary=#ffc95e` · `accent=#ffc95e` · `bg=#ffffff` · `surface=#f6f5f4` · `text=#000000`\n\n## Type\n- Display: `NotionInter`\n- Body: `NotionInter`\n- Size scale (px): 12, 14, 16, 18, 20, 22, 32, 42, 54, 72, 96\n- Radius (px): 4, 5, 8, 10, 12\n\n## Patterns detected (fact-based) — 4/8\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud; p3: trusted-by / logo cloud)_\n- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count; p3: usage/adoption count)_\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/bundle", "html": "https://uxxray.com/t/notion-com-2026-07-09", "brief": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/notion-com-2026-07-09/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 50, "band": "Thin", "stars": 2 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Enterprise", "url": "https://www.notion.com/enterprise", "reached": true, "copy": { "title": "Notion for Enterprise", "hero_copy": "Knowledge and work. Connected. | All-in-one AI, right where you work. | Empowering Easy to start, delightful to use.", "h1": [ "Knowledge and work. Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Chat with us", "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/desktop/03-p3/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 50, "band": "Thin", "stars": 2 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/02-p2/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Enterprise", "url": "https://www.notion.com/enterprise", "reached": true, "copy": { "title": "Notion for Enterprise", "hero_copy": "Knowledge and work. Connected. | All-in-one AI, right where you work. | Empowering Easy to start, delightful to use.", "h1": [ "Knowledge and work. Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Chat with us", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-09/mobile/03-p3/full.png" }, "crops": [] } ] } } }