{ "schema_version": "1.0", "generated_at": "2026-07-11T00:03:06.934Z", "slug": "notion", "domain": "notion.com", "funnel_type": "saas", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 35, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 30, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 5, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 6, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 3, "proof_points": 0, "proof_steps": 0, "components_present": 3, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 3, "tactics_total": 9, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": true, "count": 3, "evidence": [ "home: Request a demo", "p2: Request a demo", "p3: Request a demo" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 2, "evidence": [ "home: Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta", "p2: Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta" ] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 3, "evidence": [ "home: trusted by", "p2: trusted by", "p3: trusted by" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#ffc95e", "accent": "#ffc95e", "bg": "#ffffff", "surface": "#f6f5f4", "text": "#000000" }, "font": { "display": "NotionInter", "body": "NotionInter" }, "radius_scale": [ 1, 4, 5, 8, 10, 12 ] } }, "proof_language": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Enterprise", "url": "https://www.notion.com/enterprise", "reached": true, "copy": { "title": "Notion for Enterprise", "hero_copy": "Knowledge and work. Connected. | All-in-one AI, right where you work. | Empowering Easy to start, delightful to use.", "h1": [ "Knowledge and work. Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/03-p3/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/notion/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Funnel Teardown — notion.com\n\n> An evidence-based read of notion.com's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** saas\n**Evidence Coverage Score:** 30/100 (Sparse)\n**Path captured:** Homepage / Lander → Product → Enterprise\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n| Offer clarity | 0 / 8 |\n| Action path | 5 / 20 |\n| Trust & proof | 6 / 11 |\n| Friction reduction | 6 / 10 |\n| Value reinforcement | 0 / 10 |\n| Risk reversal & urgency | 0 / 0 |\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. \n _Proof:_ `home: Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta`, `p2: Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta`\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. \n _Proof:_ `home: trusted by`, `p2: trusted by`, `p3: trusted by`\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. \n _Proof:_ `home: Request a demo`, `p2: Request a demo`, `p3: Request a demo`\n\n## What's missing — gaps for a saas funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n- **Free trial / freemium** — not detected. A free trial, free tier, or \"no credit card\" entry offer.\n- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.\n- **Pricing tiers** — not detected. Named plan tiers with per-month / per-seat pricing.\n- **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 63.2% | background |\n| `#f6f5f4` | 23.9% | background |\n| `#62aef0` | 2.7% | accent/brand |\n| `#f77463` | 1.4% | accent/brand |\n| `#2a9d99` | 1.4% | accent/brand |\n| `#ffc95e` | 1.4% | accent/brand |\n| `#b18164` | 1.3% | support |\n| `#097fe8` | 0.9% | accent/brand |\n\n- Type: display `NotionInter`, body `NotionInter` · size scale (px): 12, 14, 16, 18, 20, 22, 32, 42, 54, 72, 96 · radius (px): 1, 4, 5, 8, 10, 12\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/notion/bundle", "html": "https://uxxray.com/ux-report/notion", "brief": "https://api.uxxray.com/api/v1/teardown/notion/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/notion/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/notion/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/notion/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/notion/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 35, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "Pause", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "faq_accordion", "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/02-p2/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Enterprise", "url": "https://www.notion.com/enterprise", "reached": true, "copy": { "title": "Notion for Enterprise", "hero_copy": "Knowledge and work. Connected. | All-in-one AI, right where you work. | Empowering Easy to start, delightful to use.", "h1": [ "Knowledge and work. Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Product", "Solutions", "Resources", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/desktop/03-p3/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 35, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://www.notion.com/", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. Notion Agent does the work.", "One search for everything.", "Perfect notes, every time.", "Bring all your work together.", "Simple and powerful." ], "ctas": [ "Get Notion free", "Request a demo", "Play", "Download for iOS", "Download", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "review_wall", "faq_accordion", "social_proof_logos", "usage_proof", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/mobile/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "p2", "label": "Product", "url": "https://www.notion.com/product", "reached": true, "copy": { "title": "The AI workspace that works for you. | Notion", "hero_copy": "Where teams and agents Ship together. | Keep work moving 24/7. | Automate repetitive work for your team.", "h1": [ "Where teams and agents Ship together." ], "h2": [ "Keep work moving 24/7.", "Automate repetitive work for your team.", "Ask your on-demand assistants.", "You assign the tasks. 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Connected.", "One AI workspace, tailored to every team." ], "h2": [ "All-in-one AI, right where you work.", "Empowering Easy to start, delightful to use.", "Customizable Flexible design that grows with you.", "Connected Every team on the same page, always.", "Loved by the most innovative teams.", "Simplify your product development.", "Connections Connect all your essential tools.", "Build boldly with best-in-class support and security." ], "ctas": [ "Chat with us", "Get Notion free", "Request a demo", "English (US)", "Do Not Sell or Share My Info", "Cookie settings" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [ "social_proof_logos", "demo_docs" ], "screenshots": { "hero": "https://uxxray.com/reports/notion.com/2026-07-10/mobile/03-p3/hero.png", "full": "https://uxxray.com/reports/notion.com/2026-07-10/mobile/03-p3/full.png" }, "crops": [] } ] } } }