# Agent Brief. build in the style of nutrafol.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-25). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Kit Fullest Hair Kit → Core Women Advanced → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#041c1b` | 54.9% | support |
| `#ffffff` | 29.7% | background |
| `#ecf1f5` | 8.1% | background |
| `#f5f8f8` | 5.5% | background |
| `#007a73` | 1.5% | accent/brand |
| `#ffc942` | 0.2% | accent/brand |
| `#dbe0e4` | 0.1% | background |

Curated roles: `primary=#007a73` · `accent=#007a73` · `bg=#ffffff` · `surface=#ecf1f5` · `text=#041c1b`

## Type
- Display: `Grilli Book`
- Body: `Dinamo Regular`
- Size scale (px): 12, 14, 16, 17, 22, 26, 34, 48, 64, 72
- Radius (px): 2, 4, 8, 50, 100

## Patterns detected (fact-based). 3/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $137 / $411 / $46 / SAVE 10%; p3: $88 / $264 / $528 / $46 / SAVE 10%)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free shipping; p3: Free shipping; cart: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How do I get started?; p2: When can I expect to see results? Why do I need Nutrafol Hair Serum in addition to Hair Gr; p3: How does Nutrafol Women compare to the original formula and Women’s Balance? Why was bioti)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `SAVE {N}%`. e.g. "SAVE 10%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.