# Agent Brief. build in the style of orla.finance

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → En → En

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 54.8% | background |
| `#f7f6f3` | 25.1% | background |
| `#fbfaf8` | 12% | background |
| `#141413` | 4.3% | support |
| `#0b0b0c` | 3.2% | support |
| `#eae7df` | 0.3% | background |
| `#1f44e8` | 0.1% | accent/brand |
| `#e8ecfd` | 0% | background |

Curated roles: `primary=#f7f6f3` · `accent=#f7f6f3` · `bg=#ffffff` · `surface=#f7f6f3` · `text=#6b6963`

## Type
- Display: `Instrument Serif`
- Body: `Martian Mono`
- Size scale (px): 10, 11, 12, 13, 14, 15, 17, 20, 22, 24, 34, 40
- Radius (px): 2, 4, 30, 36, 50, 999

## Patterns detected (fact-based). 4/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 29 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Why is Pro $59 when YNAB is $15? What happens when I stop paying? Can I get a refund? Does)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; p2: Free plan; pricing: Free plan)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $25/mo, $59/mo, $149/mo)_

## Proof language (harvested strings → templates)
- `save {N}%`. e.g. "save 25%"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.