# Agent Brief. build in the style of ourworldindata.org

> Machine-extracted from a live on-demand funnel teardown (2026-09-11). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Subscribe

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#dbe5f0` | 41% | background |
| `#002147` | 22.5% | support |
| `#ffffff` | 20.8% | background |
| `#f7f7f7` | 7.6% | background |
| `#f7c020` | 4.9% | accent/brand |
| `#e7f2ff` | 1.1% | background |
| `#ce261e` | 0.6% | accent/brand |
| `#426591` | 0.5% | support |

Curated roles: `primary=#f7c020` · `accent=#f7c020` · `bg=#dbe5f0` · `surface=#ffffff` · `text=#1d3d63`

## Type
- Display: `Playfair Display`
- Body: `Lato`
- Size scale (px): 10, 11, 12, 13, 14, 16, 18, 20, 24
- Radius (px): 2, 4, 32, 50, 100

## Patterns detected (fact-based). 3/7
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What share of children die before their fifth birthday? What could be more tragic than the)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (13 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: over 600,000 people)_

## Proof language (harvested strings → templates)
- `over {N} people`. e.g. "over 600,000 people"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.