# Agent Brief. build in the style of peplio.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Shop

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f2f2f2` | 43.3% | background |
| `#ffffff` | 16.6% | background |
| `#f7f3ee` | 13.3% | background |
| `#63afab` | 12.2% | support |
| `#e3dbd4` | 4.7% | background |
| `#bdd9fd` | 4.3% | support |
| `#f8f9fa` | 3.9% | background |
| `#e8f0fe` | 0.8% | background |

Curated roles: `accent=#63afab` · `bg=#f2f2f2` · `surface=#ffffff` · `text=#808080`

## Type
- Display: `Lora`
- Body: `Poppins`
- Size scale (px): 13, 14, 16, 17, 18, 19, 20, 21, 22, 24, 27, 50
- Radius (px): 2, 4, 10, 12, 18, 100

## Patterns detected (fact-based). 2/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: ₹399.00)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is Peplio and who is it for? Are the tools on Peplio really free? How is Peplio diffe)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.