# Agent Brief. build in the style of perfectketo.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Product Guides → Products → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#b7efc2` | 32.6% | background |
| `#010101` | 31.7% | support |
| `#ffffff` | 7.3% | background |
| `#bbe1ee` | 3.9% | support |
| `#fff5ad` | 3.9% | background |
| `#ffd9d0` | 3.9% | background |
| `#000000` | 3.8% | support |
| `#1f1f1f` | 3.7% | support |

Curated roles: `primary=#00ba74` · `accent=#00ba74` · `bg=#b7efc2` · `surface=#ffffff` · `text=#1f1f1f`

## Type
- Display: `GT Walsheim`
- Body: `GT Walsheim`
- Size scale (px): 12, 14, 16, 18, 20, 22, 24, 32, 36, 44, 60
- Radius (px): 2, 8, 12, 16, 100, 9999

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 5,979+ Reviews; p4: 4.5 out of 5)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $37.99 / 10% OFF; p4: 10% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 6 review elements; p4: Free Shipping on All Orders $75+SHOP NOW SEARCH ABOUT LEARN )_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p4: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is Keto? What makes it different from other low-carb diets? How do I do it, and how d; p4: Frequently Asked Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 17,703

4.5 out of 5.0 stars)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p4: Limited Time)_

## Proof language (harvested strings → templates)
- `{N}+ Reviews`. e.g. "5,979+ Reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "10% OFF", "10% off"
- `{X} out of 5`. e.g. "4.5 out of 5"
- `Limited Time`. e.g. "Limited Time"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 6 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.