# Agent Brief. build in the style of pesterly.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-09). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#e2e7da` | 54.8% | background |
| `#ffffff` | 26.6% | background |
| `#c9f24a` | 10.6% | accent/brand |
| `#d5efe3` | 2.2% | background |
| `#1f45d8` | 1.9% | accent/brand |
| `#eef1e8` | 1.9% | background |
| `#14241d` | 1.8% | support |
| `#edfbc4` | 0.1% | background |

Curated roles: `primary=#1f45d8` · `accent=#1f45d8` · `bg=#e2e7da` · `surface=#ffffff` · `text=#4d5b53`

## Type
- Display: `Archivo`
- Body: `Source Serif 4`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 23, 46, 51
- Radius (px): 4, 13, 17, 24, 27, 33554400

## Patterns detected (fact-based). 3/11
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; p2: Start free)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: $9/mo, $19/mo, $39/mo, free)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: organization, email, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.