# Agent Brief. build in the style of phototoexcel.info

> Machine-extracted from a live on-demand funnel teardown (2026-09-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 52.1% | background |
| `#f7f8fa` | 47.9% | background |

Curated roles: `accent=#f7f8fa` · `bg=#ffffff` · `surface=#f7f8fa` · `text=#6b7280`

## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 12, 14, 16, 18, 24, 36
- Radius (px): 6, 8, 12, 33554400

## Patterns detected (fact-based). 5/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: Dimension · Manual entry · Photo to Excel)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Photo to excel FAQ; pricing: FAQ)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free credits; pricing: free usage)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $6.99/mo, $12.99/mo, $29.99/mo)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.