# Agent Brief. build in the style of plannymeals.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-26). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f5f5f5` | 49.2% | background |
| `#ffffff` | 40.1% | background |
| `#fa4f2d` | 8.2% | accent/brand |
| `#000000` | 2.5% | support |
| `#f0f0f0` | 0% | background |
| `#e0e0e0` | 0% | background |
| `#7c6df0` | 0% | accent/brand |
| `#f5a623` | 0% | accent/brand |

Curated roles: `primary=#fa4f2d` · `accent=#fa4f2d` · `bg=#f5f5f5` · `surface=#ffffff` · `text=#757575`

## Type
- Display: `Fraunces`
- Body: `DM Sans`
- Size scale (px): 8, 9, 12, 13, 14, 16, 18, 20, 24, 36, 60
- Radius (px): 12, 16, 24, 37, 40, 33554400

## Patterns detected (fact-based). 2/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Can I plan for my whole family? +)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: PlannyMeals, Get it on Google Play, App recipe screen, Welsh Rarebit, Tartiflette)_

## Proof language (harvested strings → templates)
- `{X} stars`. e.g. "4.8 stars"

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.