# Agent Brief. build in the style of policygenius.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Life Insurance → Homeowners Insurance → Auto Insurance

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f5f3` | 47% | background |
| `#ffffff` | 19.2% | background |
| `#172436` | 17.1% | support |
| `#226f54` | 8% | support |
| `#c3dfdf` | 4.5% | support |
| `#eb6424` | 2.4% | accent/brand |
| `#c3dfe0` | 1.6% | support |
| `#131212` | 0.2% | support |

Curated roles: `primary=#eb6424` · `accent=#eb6424` · `bg=#f7f5f3` · `surface=#ffffff` · `text=#131212`

## Type
- Display: `Victor Serif`
- Body: `Suisse Intl`
- Size scale (px): 14, 16, 20, 28, 36, 64, 72
- Radius (px): 4, 5, 12, 20, 50, 100

## Patterns detected (fact-based). 4/10
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How is Policygenius different from other insurance sites? How does Policygenius make money; p4: Why did my car insurance rates go up?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 2,500+
Peer reviewed articles; p2: Life insurance company reviews (2024); p3: Home insurance company reviews (2024))_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: used by; p3: backed by)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(p4: featured in)_

## Proof language (harvested strings → templates)
- `{N}+ reviews`. e.g. "5,775+ reviews", "5775 reviews"
- `{X} out of 5`. e.g. "4.7 out of 5"
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.