# Agent Brief. build in the style of posthog.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Demo → Product Analytics

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#e5e7e0` | 40.4% | background |
| `#ffffff` | 21.4% | background |
| `#fdfdf8` | 13.9% | background |
| `#b62ad9` | 11.5% | accent/brand |
| `#000000` | 8.8% | support |
| `#eeefe9` | 1.6% | background |
| `#eb9d2a` | 0.7% | accent/brand |
| `#cd8407` | 0.6% | accent/brand |

Curated roles: `primary=#b62ad9` · `accent=#b62ad9` · `bg=#e5e7e0` · `surface=#ffffff` · `text=#374151`

## Type
- Display: `RoundHog`
- Body: `RoundHog`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 20, 24, 30, 36
- Radius (px): 2, 4, 6, 8, 40, 9999

## Patterns detected (fact-based). 8/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p4: Feature comparison)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Pricing FAQ)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Join 500,000+ teams already shipping with PostHog.; pricing: 1494 companies signed up today)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(pricing: free tier; p4: free every month, then pricing starts at $0)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (6 distinct marks); pricing: companies use; p4: logos: Joe Martin, James Hawkins, Adam Leith, H sall)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 500,000+ teams; pricing: 1494 companies)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $0/mo, $250/mo, $750/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; pricing: docs link; p3: docs link)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.