{ "schema_version": "1.0", "generated_at": "2026-07-29T08:19:56.872Z", "slug": "prolaunch-net", "domain": "prolaunch.net", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.8", "label": "Roentgen 1.8", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 60, "band": "Partial", "stars": 3, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 12, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 402, "beats_pct": 79, "cohort": { "type": "saas", "n": 241, "beats_pct": 70 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "advertise>pricing>signup", "score": 60, "band": "Partial", "funnel_depth": 3, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "guest-post>pricing>signup", "score": 75, "band": "Strong", "funnel_depth": 3, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "home>pricing>signup", "score": 75, "band": "Strong", "funnel_depth": 3, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "sign-up>pricing", "score": 60, "band": "Partial", "funnel_depth": 2, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" }, { "device": "desktop", "funnel_sig": "pricing>signup", "score": 60, "band": "Partial", "funnel_depth": 2, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" }, { "device": "mobile", "funnel_sig": "home>pricing>signup", "score": 75, "band": "Strong", "funnel_depth": 3, "captured_at": "2026-07-28", "crawler": "Roentgen 1.8" } ], "timeline": [ { "score": 60, "band": "Partial", "date": "2026-07-28" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 60, "band": "Partial", "stars": 3, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 8, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 12, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 3, "proof_points": 0, "proof_steps": 0, "components_present": 6, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": true, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 6, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 2, "evidence": [ "advertise: Frequently Asked Questions", "pricing: Frequently Asked Questions" ] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": true, "count": 1, "evidence": [ "pricing: Free Launch ($0" ] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": true, "count": 1, "evidence": [ "signup: name, username, email, password" ] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": true, "count": 3, "evidence": [ "advertise: featured on", "pricing: featured on", "signup: featured on" ] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": true, "count": 2, "evidence": [ "advertise: $59.99/mo, free", "pricing: free, $59.99/mo" ] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 3, "evidence": [ "advertise: logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L", "pricing: logos: Pro Launch Domain Rating, Google, Gemini, Perplexity, Claude", "signup: logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": null, "accent": null, "bg": "#ffffff", "surface": "#ffffff", "text": "#ffffff" }, "font": { "display": "Inter", "body": "Inter", "families": [ { "family": "Inter", "chars": 4879 } ] }, "type_scale": [ 12, 14, 15, 16, 18, 30, 36, 48 ], "weights": [ 400, 500, 600, 700 ], "base_size": 16, "min_size": 14, "radius_scale": [ 2, 4, 6, 10, 16, 33554400 ], "palette": [] } }, "proof_language": [], "ux": { "summary": { "flags": 1, "unknown": 1, "posture": "Minor", "checks_total": 6 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "unknown", "fact": "No sampleable body text found to measure." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 12px (base ~18px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "type", "label": "Line length", "verdict": "note", "fact": "5 paragraphs run past ~95 characters per line.", "fix": "Cap measure at ~60-75ch for comfortable reading." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 280 content images carry alt text." } ], "signals": { "contrast": { "sampled": 0, "pass_aa": 0, "fail_aa": 0, "unknown": 0, "worst": [] }, "typography": { "body_px": 18, "min_body_px": 12, "line_height": 1.43, "long_lines": 5, "distinct_sizes": 7 }, "a11y": { "lang": true, "viewport": true, "img_total": 280, "img_missing_alt": 0, "controls_total": 4, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 0, "generic_links": 0, "h1_home": 1, "h1_counts": [ 1, 1, 0 ], "heading_skips": 1 }, "tap_targets": { "checked": 373, "small": 372, "sample": [ { "label": "Pricing", "w": 71, "h": 36 }, { "label": "Pricing", "w": 71, "h": 36 }, { "label": "Pricing", "w": 71, "h": 36 }, { "label": "Explore", "w": 90, "h": 36 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "advertise", "label": "Advertise", "url": "https://prolaunch.net/advertise", "reached": true, "copy": { "title": "Advertise on Pro Launch — Reach Founders, Builders & Early Adopters", "meta_description": "Advertise to thousands of founders, indie hackers, and early adopters on Pro Launch. Sponsored listings from $59.99/month. Limited to 6 exclusive slots — get in front of a high-intent tech audience today.", "hero_copy": "Drive Real Results With a Tech-Savvy Founder Audience | Who You're Reaching | What's Included in Every Listing", "h1": [ "Drive Real Results With a Tech-Savvy Founder Audience" ], "h2": [ "Who You're Reaching", "What's Included in Every Listing", "Why Advertising Here Works", "How It Works", "Claim Your Slot Before It's Gone", "Frequently Asked Questions" ], "h3": [ "Founders & Indie Hackers", "Early Adopters", "Marketing & Growth Teams", "Decision Makers", "Homepage Feed Placement", "Sidebar Ads (Homepage + Product Pages)", "A Month of Continuous Exposure", "\"Sponsored\" Trust Label" ], "ctas": [ "Explore", "Toggle theme", "Get Started", "What are Sponsored Listings?", "Who can submit a Sponsored Listing?", "How long does a Sponsored Listing run?", "Does a Sponsored Listing affect organic rankings?", "Why only 6 active listings?", "Can I get a refund?", "How will I know if my campaign is performing?", "Can I target a specific audience or niche?", "Can I run campaigns in consecutive months?" ], "prices": [ "$59.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": true, "interval": null }, "free_items": [], "tactics": [ "faq_accordion", "trust_badges", "press_logos", "social_proof_logos", "pricing_tiers" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "Frequently Asked Questions", "trust_badges": "Guarantee", "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L", "usage_proof": null, "pricing_tiers": "$59.99/mo, free", "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": null, "min_body_px": 12, "small_taps": 127, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/01-advertise/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/01-advertise/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/01-advertise/crops/primary_cta.png" } ] }, { "n": 2, "id": "pricing", "label": "Pricing", "url": "https://prolaunch.net/pricing", "reached": true, "copy": { "title": "Pricing - Pro Launch", "meta_description": "Choose the perfect plan for your project launch", "hero_copy": "Choose Your Launch Plan | Frequently Asked Questions", "h1": [ "Choose Your Launch Plan" ], "h2": [ "Frequently Asked Questions" ], "h3": [ "How much does Pro Launch cost?", "What's included in the Free Launch?", "What's the difference between Free and Startup Launch?", "What do I actually get when I launch?", "How many products launch each week?", "Can I schedule my launch in advance?", "How is the Premium SEO article created?", "Do you offer refunds?" ], "ctas": [ "Explore", "Toggle theme", "How much does Pro Launch cost?", "What's included in the Free Launch?", "What's the difference between Free and Startup Launch?", "What do I actually get when I launch?", "How many products launch each week?", "Can I schedule my launch in advance?", "How is the Premium SEO article created?", "Do you offer refunds?", "Sign up" ], "prices": [ "$0", "$7.99", "$39.99", "$59.99", "$29.99" ], "form_fields": 0, "form_field_names": [], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "faq_accordion", "trust_badges", "press_logos", "free_trial", "social_proof_logos", "pricing_tiers" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": "Frequently Asked Questions", "trust_badges": "guarantee", "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": "Free Launch ($0", "no_credit_card": null, "social_proof_logos": "logos: Pro Launch Domain Rating, Google, Gemini, Perplexity, Claude", "usage_proof": null, "pricing_tiers": "free, $59.99/mo", "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": null, "min_body_px": 12, "small_taps": 125, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/02-pricing/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/02-pricing/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/02-pricing/crops/primary_cta.png" } ] }, { "n": 3, "id": "signup", "label": "Sign Up", "url": "https://prolaunch.net/sign-up", "reached": true, "copy": { "title": "Product Launch Platform for Startups & SaaS | Pro Launch", "meta_description": "From solo indie hackers to funded startups — Pro Launch is the go-to platform for early traction, product exposure, and targeted discovery by real users.", "hero_copy": "", "h1": [], "h2": [], "h3": [ "DISCOVER", "RESOURCES", "LEGAL", "SUPPORT" ], "ctas": [ "Explore", "Toggle theme", "Login with Google", "Login with GitHub", "Create account", "Sign up" ], "prices": [], "form_fields": 4, "form_field_names": [ "name", "username", "email", "password" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "press_logos", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": null, "min_body_px": 12, "small_taps": 120, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 0 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/03-signup/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/03-signup/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/screenshot/03-signup/crops/primary_cta.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of prolaunch.net\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-28). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing → Sign Up\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| _(none)_ | | |\n\nCurated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`\n\n## Type\n- Display: `Inter`\n- Body: `Inter`\n- Size scale (px): 12, 13, 14, 16, 18, 20, 24, 48\n- Radius (px): 2, 4, 6, 10, 16, 33554400\n\n## Patterns detected (fact-based). 7/11\n- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently Asked Questions)_\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial; pricing: Free Launch ($0)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: backed by; pricing: logos: Pro Launch Domain Rating, Google, Gemini, Perplexity, Claude; signup: logos: Listed on Backlink Dirs, yo.directory, Launched on StartupBase, Listed on Turbo0, L)_\n- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 100+ businesses)_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $2/mo, $5/mo, $99/mo; pricing: free, $59.99/mo)_\n- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: name, username, email, password)_\n- **Press / \"as seen in\"**. Media logos or an \"as seen in / featured in\" claim borrowing publication credibility. _(home: featured on; pricing: featured on; signup: featured on)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: yes · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:prolaunch-net\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/bundle", "html": "https://uxxray.com/ux-report/prolaunch-net", "brief": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/prolaunch-net/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com/mcp" }, "devices": { "desktop": { "score": { "score": 60, "band": "Partial", "stars": 3 }, "steps": [ { "n": 1, "id": "advertise", "label": "Advertise", "url": "https://prolaunch.net/advertise", "reached": true, "copy": { "title": "Advertise on Pro Launch — Reach Founders, Builders & Early Adopters", "meta_description": "Advertise to thousands of founders, indie hackers, and early adopters on Pro Launch. Sponsored listings from $59.99/month. 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