# Agent Brief. build in the style of proofwrite.ai

> Machine-extracted from a live on-demand funnel teardown (2026-08-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 100% | support |

Curated roles: `primary=#000000` · `accent=#000000` · `bg=#000000` · `surface=#000000` · `text=#0a0a0a`

## Type
- Display: `DM Sans`
- Body: `DM Sans`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 24, 27, 30, 36, 44
- Radius (px): 6, 8, 12, 16, 33554400

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; pricing: Pricing FAQ)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: ProofWrite AI Humanizer, Turnitin, GPTZero, ZeroGPT, Originality.ai)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $9.99/mo, $14.99/mo, $29.99/mo; pricing: free, $9.99/mo, $14.99/mo, $29.99/mo)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "57% off"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.