# Agent Brief. build in the style of punchylime.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-11). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Use Case → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#151a17` | 53% | support |
| `#0f1314` | 43.1% | support |
| `#151a1b` | 3.3% | support |
| `#a3e635` | 0.4% | accent/brand |
| `#1e2820` | 0.1% | support |
| `#a78bfa` | 0% | accent/brand |

Curated roles: `accent=#151a17` · `bg=#151a17` · `surface=#151a17` · `text=#f3f8ee`

## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 10, 11, 12, 14, 15, 16, 18, 20, 30, 36, 42, 60
- Radius (px): 4, 8, 12, 16, 9999, 33554400

## Patterns detected (fact-based). 4/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p4: comparison table: Comparison item · Punchylime · HeyGen)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: start free; pricing: Start for Free; p3: Start for Free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Launched on Fazier, Launched on StartupBase, Acid Tools, AI Tech Viral, Appa List; pricing: logos: Launched on Fazier, Launched on StartupBase, Acid Tools, AI Tech Viral, Appa List; p3: logos: Dental Advertising, Chiropractor Advertising, Launched on Fazier, Launched on Start)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $29/mo, $69/mo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.