{ "schema_version": "1.0", "generated_at": "2026-07-10T00:10:16.294Z", "slug": "pupgum-com-2026-07-09", "domain": "pupgum.com", "funnel_type": "ecommerce", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 90, "band": "Excellent", "stars": 5, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 13, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 13, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 17, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 15, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 12, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 10, "cap": 10 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "ecommerce", "score": { "score": 90, "band": "Excellent", "stars": 5, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 13, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 13, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 17, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 15, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 12, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 10, "cap": 10 } ] }, "funnel_depth": 4, "proof_points": 7, "proof_steps": 4, "components_present": 12, "free_gifts": 2, "discount_present": true, "has_countdown": true, "subscription_detected": true, "checkout_form_fields": 25, "price_continuity": { "continuous": true, "shared": [ "$26.35" ] }, "tactics_detected": 12, "tactics_total": 13, "checkout_reached": true }, "patterns": [ { "id": "anchor_discount", "label": "Anchor / strikethrough pricing", "category": "offer", "present": true, "count": 3, "evidence": [ "home: $31.00 / 20% OFF", "pdp: $31.00 / SAVE 15%", "cart: $31.00 / 20% OFF" ] }, { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": true, "count": 1, "evidence": [ "home: comparison table" ] }, { "id": "countdown_urgency", "label": "Countdown / urgency timer", "category": "urgency", "present": true, "count": 2, "evidence": [ "pdp: countdown present", "cart: countdown present" ] }, { "id": "express_checkout", "label": "Express wallets", "category": "checkout", "present": true, "count": 1, "evidence": [ "checkout: express wallet buttons" ] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 3, "evidence": [ "home: FAQ/accordion", "pdp: FAQ/accordion", "cart: FAQ/accordion" ] }, { "id": "free_gift_stack", "label": "Stacked free gifts", "category": "incentive", "present": true, "count": 2, "evidence": [ "cart: FREE Mystery Tote 07/08/2026 Nicole", "cart: FREE Mystery Tote" ] }, { "id": "free_shipping_offer", "label": "Free shipping", "category": "offer", "present": true, "count": 4, "evidence": [ "home: free shipping", "pdp: free shipping", "cart: free shipping", "checkout: free shipping" ] }, { "id": "guarantee", "label": "Money-back guarantee", "category": "proof", "present": true, "count": 3, "evidence": [ "home: 30-DAY GUARANTEE", "pdp: 30-DAY MONEY-BACK GUARANTEE", "cart: 30-DAY MONEY-BACK GUARANTEE" ] }, { "id": "per_serving_anchor", "label": "Per-unit price anchor", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": true, "count": 2, "evidence": [ "pdp: proof in first viewport", "cart: proof in first viewport" ] }, { "id": "proof_saturation", "label": "Proof at every step", "category": "proof", "present": true, "count": 3, "evidence": [ "home: 918 reviews", "pdp: 918 reviews", "cart: 918 reviews" ] }, { "id": "review_wall", "label": "On-page review wall", "category": "proof", "present": true, "count": 3, "evidence": [ "home: review wall", "pdp: review wall", "cart: review wall" ] }, { "id": "subscription_default", "label": "Subscription / auto-ship", "category": "offer", "present": true, "count": 2, "evidence": [ "cart: every 2 weeks", "checkout: every 2 weeks" ] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#ffe800", "accent": "#9fcdff", "bg": "#ffffff", "surface": "#e6f3fb", "text": "#000000", "secondary": "#ffa1c6" }, "font": { "display": "Monument Grotesk Mono", "body": "Monument Grotesk Mono" }, "radius_scale": [ 2, 3, 4, 8, 11, 12, 16, 18, 24, 30, 50 ] } }, "proof_language": [ { "type": "review_count", "template": "{N} reviews", "examples": [ "918 reviews" ] }, { "type": "guarantee", "template": "{N}-DAY MONEY-BACK GUARANTEE", "examples": [ "30-DAY GUARANTEE", "30-DAY MONEY-BACK GUARANTEE" ] }, { "type": "free_shipping", "template": "Free shipping", "examples": [ "Free shipping" ] }, { "type": "urgency", "template": "Limited Time", "examples": [ "Limited Time" ] }, { "type": "discount", "template": "{N}% OFF", "examples": [ "20% OFF", "SAVE 15%" ] } ], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://pupgum.com/", "reached": true, "copy": { "title": "PupGum ✨ Kiss Dog Breath Goodbye", "hero_copy": "PUPGUM | PupGum ✨ Kiss Dog Breath Goodbye", "h1": [ "PUPGUM", "PupGum ✨ Kiss Dog Breath Goodbye" ], "h2": [], "ctas": [ "0 items in your cart Open Cart", "0 items in your cart", "SHOP PUPGUM", "TAKE OUR QUIZ", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "BREATH CHEWS FOR SMALL DOGS", "Breath chews for dogs weighing 16-40LBS", "BREATH CHEWS FOR MEDIUM DOGS", "Breath chews for dogs weighing 41+ LBS", "BREATH CHEWS FOR LARGE DOGS" ], "prices": [ "$31.00", "$26.35" ], "form_fields": 2 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "20% OFF", "value": 20 } ], "tactics": [ "sticky_cta", "review_wall", "comparison_table", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/crops/primary_cta.png" }, { "region": "proof", "label": "Proof placement", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/crops/proof.png" } ] }, { "n": 2, "id": "pdp", "label": "Product page (Medium Dogs)", "url": "https://pupgum.com/products/pupgum-medium-dogs", "reached": true, "copy": { "title": "PupGum - Medium Dogs ✨ PupGum", "hero_copy": "PUPGUM | PupGum - Medium Dogs", "h1": [ "PupGum - Medium Dogs" ], "h2": [ "PUPGUM" ], "ctas": [ "0 items in your cart Open Cart", "0 items in your cart", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "Breath chews for dogs weighing 16-40LBS", "Breath chews for dogs weighing 41+ LBS", "2 WEEKS 14 CHEWS", "4 WEEKS 28 CHEWS", "8 WEEKS 56 CHEWS", "$31.00 $26.35 ADD TO CART", "SHOP PUPGUM" ], "prices": [ "$31.00", "$26.35" ], "form_fields": 3 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY MONEY-BACK GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "SAVE 15%", "value": 15 } ], "tactics": [ "sticky_cta", "review_wall", "countdown_timer", "free_gift", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping", "usage_proof" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/crops/primary_cta.png" }, { "region": "proof", "label": "Proof placement", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/crops/proof.png" } ] }, { "n": 3, "id": "cart", "label": "Cart / add-to-cart drawer", "url": "https://pupgum.com/products/pupgum-medium-dogs", "reached": true, "copy": { "title": "PupGum - Medium Dogs ✨ PupGum", "hero_copy": "PUPGUM | PupGum - Medium Dogs", "h1": [ "PupGum - Medium Dogs" ], "h2": [ "PUPGUM" ], "ctas": [ "Decrement quantity", "Increment quantity", "CHECK OUT", "1 items in your cart Close Cart", "1 items in your cart", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "Breath chews for dogs weighing 16-40LBS", "Breath chews for dogs weighing 41+ LBS", "2 WEEKS 14 CHEWS", "4 WEEKS 28 CHEWS" ], "prices": [ "$26.35", "$31.00" ], "form_fields": 4 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY MONEY-BACK GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "20% OFF", "value": 20 } ], "tactics": [ "review_wall", "countdown_timer", "free_gift", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping", "usage_proof", "pricing_tiers" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/03-cart/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/03-cart/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/03-cart/crops/primary_cta.png" }, { "region": "proof", "label": "Proof placement", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/03-cart/crops/proof.png" }, { "region": "checkout", "label": "Cart / order summary", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/03-cart/crops/checkout.png" } ] }, { "n": 4, "id": "checkout", "label": "Checkout", "url": "https://shop.pupgum.com/checkouts/cn/hWNEHzTXWAnd0HSkauIggo4o/en-us?_r=AQABOH79iG4TFerwG7WvDNwVQsE5wrtWCwIhc88oY4p7mQo&auto_redirect=false&edge_redirect=true&skip_shop_pay=true", "reached": true, "copy": { "title": "Checkout - PupGum", "hero_copy": "PupGum Checkout | Express checkout | Contact", "h1": [ "PupGum Checkout", "There was a problem with our checkout" ], "h2": [ "Express checkout", "Contact", "Delivery", "Shipping method", "Payment", "Finalize order", "Order summary" ], "ctas": [ "+5", "Not now", "Add discount", "cancellation policy", "Pay now", "Submit", "Refund policy", "Shipping", "Privacy policy", "Terms of service", "Cancellations", "Contact" ], "prices": [ "$26.35" ], "form_fields": 25 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "subscription_toggle", "trust_badges", "free_shipping", "express_checkout" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/04-checkout/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/04-checkout/full.png" }, "crops": [ { "region": "checkout", "label": "Checkout region", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/04-checkout/crops/checkout.png" } ] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief — build in the style of pupgum.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** Dog breath / dental chews (subscription-first)\n**Funnel:** Homepage / Lander → Product page (Medium Dogs) → Cart / add-to-cart drawer → Checkout\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 78.6% | background |\n| `#e7f3fb` | 5.2% | background |\n| `#9dcdee` | 4.9% | support |\n| `#9fcdff` | 2.8% | support |\n| `#ffe800` | 2.1% | accent/brand |\n| `#85c1ea` | 2% | accent/brand |\n| `#ffa1c6` | 1.9% | support |\n| `#e6f3fb` | 0.9% | background |\n\nCurated roles: `primary=#ffe800` · `accent=#9fcdff` · `bg=#ffffff` · `surface=#e6f3fb` · `text=#000000` · `secondary=#ffa1c6`\n\n## Type\n- Display: `Monument Grotesk Mono`\n- Body: `Monument Grotesk Mono`\n- Size scale (px): 12, 16, 18, 20, 24, 25, 32, 36, 45, 48, 72, 96\n- Radius (px): 2, 3, 4, 8, 11, 12, 16, 18, 24, 30, 50\n\n## Patterns detected (fact-based) — 12/13\n- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 918 reviews; pdp: 918 reviews; cart: 918 reviews)_\n- **Stacked free gifts** — Two or more $0 / FREE line items on the cart or checkout step. _(cart: FREE Mystery Tote 07/08/2026 Nicole; cart: FREE Mystery Tote)_\n- **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(pdp: countdown present; cart: countdown present)_\n- **Anchor / strikethrough pricing** — A struck-through original price or an \"X% off\" claim. _(home: $31.00 / 20% OFF; pdp: $31.00 / SAVE 15%; cart: $31.00 / 20% OFF)_\n- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step. _(cart: every 2 weeks; checkout: every 2 weeks)_\n- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table)_\n- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall; cart: review wall)_\n- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(checkout: express wallet buttons)_\n- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; pdp: free shipping; cart: free shipping)_\n- **Money-back guarantee** — An N-day / money-back guarantee stated. _(home: 30-DAY GUARANTEE; pdp: 30-DAY MONEY-BACK GUARANTEE; cart: 30-DAY MONEY-BACK GUARANTEE)_\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; pdp: FAQ/accordion; cart: FAQ/accordion)_\n- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(pdp: proof in first viewport; cart: proof in first viewport)_\n\n## Proof language (harvested strings → templates)\n- `{N} reviews` — e.g. \"918 reviews\"\n- `{N}-DAY MONEY-BACK GUARANTEE` — e.g. \"30-DAY GUARANTEE\", \"30-DAY MONEY-BACK GUARANTEE\"\n- `Free shipping` — e.g. \"Free shipping\"\n- `Limited Time` — e.g. \"Limited Time\"\n- `{N}% OFF` — e.g. \"20% OFF\", \"SAVE 15%\"\n\n## Funnel facts\n- Depth reached: 4 steps\n- Proof points: 7 across 4 steps\n- Free-gift line items (max on a step): 2\n- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes\n- Price continuity lander→checkout: yes ($26.35)\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/bundle", "html": "https://uxxray.com/t/pupgum-com-2026-07-09", "brief": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/pupgum-com-2026-07-09/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 90, "band": "Excellent", "stars": 5 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://pupgum.com/", "reached": true, "copy": { "title": "PupGum ✨ Kiss Dog Breath Goodbye", "hero_copy": "PUPGUM | PupGum ✨ Kiss Dog Breath Goodbye", "h1": [ "PUPGUM", "PupGum ✨ Kiss Dog Breath Goodbye" ], "h2": [], "ctas": [ "0 items in your cart Open Cart", "0 items in your cart", "SHOP PUPGUM", "TAKE OUR QUIZ", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "BREATH CHEWS FOR SMALL DOGS", "Breath chews for dogs weighing 16-40LBS", "BREATH CHEWS FOR MEDIUM DOGS", "Breath chews for dogs weighing 41+ LBS", "BREATH CHEWS FOR LARGE DOGS" ], "prices": [ "$31.00", "$26.35" ], "form_fields": 2 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "20% OFF", "value": 20 } ], "tactics": [ "sticky_cta", "review_wall", "comparison_table", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/crops/primary_cta.png" }, { "region": "proof", "label": "Proof placement", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/01-home/crops/proof.png" } ] }, { "n": 2, "id": "pdp", "label": "Product page (Medium Dogs)", "url": "https://pupgum.com/products/pupgum-medium-dogs", "reached": true, "copy": { "title": "PupGum - Medium Dogs ✨ PupGum", "hero_copy": "PUPGUM | PupGum - Medium Dogs", "h1": [ "PupGum - Medium Dogs" ], "h2": [ "PUPGUM" ], "ctas": [ "0 items in your cart Open Cart", "0 items in your cart", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "Breath chews for dogs weighing 16-40LBS", "Breath chews for dogs weighing 41+ LBS", "2 WEEKS 14 CHEWS", "4 WEEKS 28 CHEWS", "8 WEEKS 56 CHEWS", "$31.00 $26.35 ADD TO CART", "SHOP PUPGUM" ], "prices": [ "$31.00", "$26.35" ], "form_fields": 3 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY MONEY-BACK GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "SAVE 15%", "value": 15 } ], "tactics": [ "sticky_cta", "review_wall", "countdown_timer", "free_gift", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping", "usage_proof" ], "screenshots": { "hero": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/hero.png", "full": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/crops/primary_cta.png" }, { "region": "proof", "label": "Proof placement", "url": "https://uxxray.com/reports/pupgum.com/2026-07-09/desktop/02-pdp/crops/proof.png" } ] }, { "n": 3, "id": "cart", "label": "Cart / add-to-cart drawer", "url": "https://pupgum.com/products/pupgum-medium-dogs", "reached": true, "copy": { "title": "PupGum - Medium Dogs ✨ PupGum", "hero_copy": "PUPGUM | PupGum - Medium Dogs", "h1": [ "PupGum - Medium Dogs" ], "h2": [ "PUPGUM" ], "ctas": [ "Decrement quantity", "Increment quantity", "CHECK OUT", "1 items in your cart Close Cart", "1 items in your cart", "Previous", "Next", "Breath chews for dogs weighing 5-15LBS", "Breath chews for dogs weighing 16-40LBS", "Breath chews for dogs weighing 41+ LBS", "2 WEEKS 14 CHEWS", "4 WEEKS 28 CHEWS" ], "prices": [ "$26.35", "$31.00" ], "form_fields": 4 }, "proof": [ { "type": "review_count", "text": "918 reviews", "value": 918 }, { "type": "guarantee", "text": "30-DAY MONEY-BACK GUARANTEE", "value": 30 }, { "type": "free_shipping", "text": "Free shipping", "value": null }, { "type": "urgency", "text": "Limited Time", "value": null }, { "type": "discount", "text": "20% OFF", "value": 20 } ], "tactics": [ "review_wall", "countdown_timer", "free_gift", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping", "usage_proof", "pricing_tiers" ], "screenshots": { "hero": 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