# Agent Brief. build in the style of pupgum.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.1% | background |
| `#9fcdff` | 10.7% | support |
| `#85c1ea` | 7.6% | accent/brand |
| `#ffa1c6` | 7.6% | support |
| `#ffe800` | 3% | accent/brand |
| `#e5e7eb` | 0% | background |

Curated roles: `primary=#ffe800` · `accent=#ffe800` · `bg=#ffffff` · `surface=#ffe800` · `text=#000000`

## Type
- Display: `monumentGroteskMonoFont`
- Body: `monumentGroteskMonoFont`
- Size scale (px): 12, 16, 18, 20, 24, 32, 36, 48, 72, 96
- Radius (px): 8, 16, 18, 30, 50, 33554400

## Patterns detected (fact-based). 8/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 1057 reviews; p2: 1057 reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $31.00 / SAVE 15%; p2: $31.00 / SAVE 15%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-DAY GUARANTEE; p2: 30-DAY MONEY-BACK GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is PupGum actually gum?; p2: What is the 30-Day Guarantee?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 1057 reviews)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: Limited Time; p2: Limited Time)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "1057 reviews"
- `{N}-DAY GUARANTEE`. e.g. "30-DAY GUARANTEE", "30-DAY MONEY-BACK GUARANTEE"
- `Free shipping`. e.g. "Free shipping"
- `Limited Time`. e.g. "Limited Time"
- `SAVE {N}%`. e.g. "SAVE 15%"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 6 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.