# Agent Brief. build in the style of purple.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Mattresses → Bed Frames → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f5ef` | 68.5% | background |
| `#ffffff` | 27.4% | background |
| `#181831` | 2.8% | support |
| `#ca2b16` | 1.1% | accent/brand |
| `#f7f7f7` | 0.1% | background |

Curated roles: `primary=#ca2b16` · `accent=#ca2b16` · `bg=#f8f5ef` · `surface=#ffffff` · `text=#181831`

## Type
- Display: `Graphik`
- Body: `Graphik`
- Size scale (px): 8, 10, 12, 13, 14, 16, 18, 22, 24, 28, 32, 40
- Radius (px): 4, 8, 16, 48, 50

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(p2: 669 Reviews; p3: 143 Reviews; p4: 4.3 Stars)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $1299; p2: $1299)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 46 review elements; p2: 6 review elements; p3: 6 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently asked questions What is the difference between The Purple Mattress® and the Pur; p3: Frequently asked questions What's the difference between the Premium Smart Base, Premium P)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 125k+ Total Product Reviews | 4.3 Stars)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `{N} Reviews`. e.g. "669 Reviews", "143 Reviews"
- `{X} Stars`. e.g. "4.3 Stars"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.