# Agent Brief. build in the style of purple.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Mattresses → Bed Frames → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f8f5ef` | 67.1% | background |
| `#ffffff` | 28.9% | background |
| `#181831` | 3.5% | support |
| `#ca2b16` | 0.3% | accent/brand |
| `#f7f7f7` | 0.1% | background |

Curated roles: `primary=#181831` · `accent=#181831` · `bg=#f8f5ef` · `surface=#ffffff` · `text=#181831`

## Type
- Display: `Graphik`
- Body: `Graphik`
- Size scale (px): 8, 10, 12, 13, 14, 16, 18, 22, 24, 28, 32, 40
- Radius (px): 4, 8, 16, 48, 50

## Patterns detected (fact-based). 5/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $1299; p2: $1299)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 46 review elements; p2: 6 review elements; p3: 6 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(cart: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently asked questions What is the difference between The Purple Mattress® and the Pur; p3: Frequently asked questions What's the difference between the Premium Smart Base, Premium P)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `{N} Reviews`. e.g. "666 Reviews", "143 Reviews"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.