# Agent Brief. build in the style of quickestimate.io

> Machine-extracted from a live on-demand funnel teardown (2026-09-04). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Pricing → Product Tour

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f9fc` | 46.2% | background |
| `#ffffff` | 30.2% | background |
| `#1b2140` | 7.6% | support |
| `#f8f8f9` | 6.2% | background |
| `#1a324f` | 4% | support |
| `#131929` | 2% | support |
| `#43aa8b` | 2% | accent/brand |
| `#ebf2ff` | 1% | background |

Curated roles: `primary=#43aa8b` · `accent=#43aa8b` · `bg=#f7f9fc` · `surface=#ffffff` · `text=#3e4e62`

## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 9, 10, 11, 12, 13, 14, 16, 17, 20, 25, 31, 39
- Radius (px): 8, 11, 18, 24, 50, 100

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: comparison grid: 11 rows; pricing: comparison grid: 35 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Questions Contractors Ask Before Switching How is QuickEstimate different from Excel? ; pricing: PRICING FAQ Questions about plans & billing Is there really no credit card required? ▾ Yes)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 98%
Satisfaction rating)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: Start Free; pricing: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: used by; pricing: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $79/mo, free, $29/mo, $149/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a Demo; p2: Book a Demo; pricing: Book a Demo)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 30%", "40% off"
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.