# Agent Brief. build in the style of redbark.co

> Machine-extracted from a live on-demand funnel teardown (2026-09-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 78.9% | background |
| `#0b0b0c` | 13.5% | support |
| `#f8f9fa` | 5.6% | background |
| `#f6f8fc` | 1.7% | background |
| `#c2e7ff` | 0.1% | background |
| `#0b57d0` | 0.1% | accent/brand |
| `#ff5f57` | 0.1% | accent/brand |
| `#febc2e` | 0.1% | accent/brand |

Curated roles: `accent=#f6f8fc` · `bg=#ffffff` · `surface=#f8f9fa` · `text=#5f6368`

## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 8, 9, 10, 11, 12, 13, 14, 16, 18, 36, 48, 64
- Radius (px): 4, 8, 10, 14, 18, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: Side-by-side comparison)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently Asked Questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start for free; pricing: free trial; p3: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Commonwealth Bank, Westpac, ANZ, NAB, Macquarie; pricing: logos: Josh, Raghav S, Ryan, Derrick, Abbie)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p3: free, $5.99/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation; pricing: documentation; p3: Documentation)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 17%"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.