{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:02:09.891Z",
  "slug": "replit-com-2026-07-09",
  "domain": "replit.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 60,
    "band": "Partial",
    "stars": 3,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 11,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 10,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 60,
        "band": "Partial",
        "stars": 3,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 11,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 10,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 7,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 5,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": true,
        "count": 1,
        "evidence": [
          "home: demo / docs"
        ]
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 2,
        "evidence": [
          "p2: FAQ/accordion",
          "p3: FAQ/accordion"
        ]
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: free trial / no credit card",
          "p2: free trial / no credit card"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: pricing tiers",
          "p3: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#ff764c",
        "accent": "#ff764c",
        "bg": "#f6f5f4",
        "surface": "#faf6f1",
        "text": "#36373b"
      },
      "font": {
        "display": "ABC Diatype Plus Variable",
        "body": "ABC Diatype Plus Variable"
      },
      "radius_scale": [
        6,
        8,
        16,
        20,
        24,
        32,
        50,
        56,
        60
      ]
    }
  },
  "proof_language": [
    {
      "type": "discount",
      "template": "{N}% off",
      "examples": [
        "10% off"
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://replit.com/",
      "reached": true,
      "copy": {
        "title": "Replit – Build apps and sites with AI - Replit",
        "hero_copy": "What will you build? | Meet Agent 4 | Design Freely",
        "h1": [
          "What will you build?",
          "Meet Agent 4"
        ],
        "h2": [
          "Design Freely",
          "Move faster",
          "Ship Anything",
          "Build together",
          "Powered by the Replit platform",
          "What are you waiting for?"
        ],
        "ctas": [
          "Products",
          "For Work",
          "Resources",
          "Log in",
          "Create account",
          "Start",
          "Website",
          "Mobile",
          "Design",
          "Slides",
          "Animation",
          "Data Visualization"
        ],
        "prices": [
          "$165.00",
          "$145.00",
          "$190.00",
          "$24",
          "$18",
          "$20",
          "$100",
          "$90",
          "$425",
          "$825",
          "$2,000",
          "$215"
        ],
        "form_fields": 4
      },
      "proof": [],
      "tactics": [
        "trust_badges",
        "free_trial",
        "social_proof_logos",
        "pricing_tiers",
        "demo_docs"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": []
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Security",
      "url": "https://replit.com/security",
      "reached": true,
      "copy": {
        "title": "Defense in Depth — How Replit Secures Every Layer of the Vibe Coding Stack",
        "hero_copy": "Secure by default | Built for enterprise teams | Secured on all fronts",
        "h1": [
          "Secure by default"
        ],
        "h2": [
          "Built for enterprise teams",
          "Secured on all fronts",
          "Shipping your first app? You're already covered.",
          "Compliant and certified",
          "Frequently asked questions",
          "Ship fearlessly"
        ],
        "ctas": [
          "Products",
          "For Work",
          "Resources",
          "01 Security from the first line of code",
          "02 Your data is locked down by default",
          "03 Enterprise-grade infrastructure, out of the box",
          "04 Continuously tested and hardened",
          "Where does my data live?",
          "How are apps isolated from each other?",
          "How are secrets and API keys managed?",
          "Does Replit scan for vulnerabilities before deployment?",
          "Is Replit SOC 2 compliant?"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "faq_accordion",
        "trust_badges",
        "free_trial"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Pricing",
      "url": "https://replit.com/pricing",
      "reached": true,
      "copy": {
        "title": "Pricing - Replit",
        "hero_copy": "Pricing | Frequently asked questions",
        "h1": [
          "Pricing"
        ],
        "h2": [
          "Frequently asked questions"
        ],
        "ctas": [
          "Products",
          "For Work",
          "Resources",
          "Log in",
          "Create account",
          "Monthly Yearly Up to 10% off",
          "Monthly",
          "Yearly Up to 10% off",
          "$100 credits Save $10"
        ],
        "prices": [
          "$20",
          "$18",
          "$100",
          "$90",
          "$10",
          "$425",
          "$825",
          "$2,000",
          "$215"
        ],
        "form_fields": 3
      },
      "proof": [
        {
          "type": "discount",
          "text": "10% off",
          "value": 10
        }
      ],
      "tactics": [
        "subscription_toggle",
        "faq_accordion",
        "pricing_tiers"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of replit.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Security → Pricing\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#f6f5f4` | 21.3% | background |\n| `#faf6f1` | 19.8% | background |\n| `#faf5f0` | 14.4% | background |\n| `#ffffff` | 13.5% | background |\n| `#181818` | 9.3% | support |\n| `#ededed` | 4.7% | background |\n| `#edece8` | 4.7% | background |\n| `#312e2e` | 2.7% | support |\n\nCurated roles: `primary=#ff764c` · `accent=#ff764c` · `bg=#f6f5f4` · `surface=#faf6f1` · `text=#36373b`\n\n## Type\n- Display: `ABC Diatype Plus Variable`\n- Body: `ABC Diatype Plus Variable`\n- Size scale (px): 8, 10, 11, 12, 14, 16, 18, 20, 26, 28, 32, 48\n- Radius (px): 6, 8, 16, 20, 24, 32, 50, 56, 60\n\n## Patterns detected (fact-based) — 5/9\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion; p3: FAQ/accordion)_\n- **Free trial / freemium** — A free trial, free tier, or \"no credit card\" entry offer. _(home: free trial / no credit card; p2: free trial / no credit card)_\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(home: trusted-by / logo cloud)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p3: pricing tiers)_\n- **Demo / docs entry** — A \"book a demo\" or documentation / API entry point. _(home: demo / docs)_\n\n## Proof language (harvested strings → templates)\n- `{N}% off` — e.g. \"10% off\"\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 1 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/replit-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/replit-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 60,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://replit.com/",
          "reached": true,
          "copy": {
            "title": "Replit – Build apps and sites with AI - Replit",
            "hero_copy": "What will you build? | Meet Agent 4 | Design Freely",
            "h1": [
              "What will you build?",
              "Meet Agent 4"
            ],
            "h2": [
              "Design Freely",
              "Move faster",
              "Ship Anything",
              "Build together",
              "Powered by the Replit platform",
              "What are you waiting for?"
            ],
            "ctas": [
              "Products",
              "For Work",
              "Resources",
              "Log in",
              "Create account",
              "Start",
              "Website",
              "Mobile",
              "Design",
              "Slides",
              "Animation",
              "Data Visualization"
            ],
            "prices": [
              "$165.00",
              "$145.00",
              "$190.00",
              "$24",
              "$18",
              "$20",
              "$100",
              "$90",
              "$425",
              "$825",
              "$2,000",
              "$215"
            ],
            "form_fields": 4
          },
          "proof": [],
          "tactics": [
            "trust_badges",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Security",
          "url": "https://replit.com/security",
          "reached": true,
          "copy": {
            "title": "Defense in Depth — How Replit Secures Every Layer of the Vibe Coding Stack",
            "hero_copy": "Secure by default | Built for enterprise teams | Secured on all fronts",
            "h1": [
              "Secure by default"
            ],
            "h2": [
              "Built for enterprise teams",
              "Secured on all fronts",
              "Shipping your first app? You're already covered.",
              "Compliant and certified",
              "Frequently asked questions",
              "Ship fearlessly"
            ],
            "ctas": [
              "Products",
              "For Work",
              "Resources",
              "01 Security from the first line of code",
              "02 Your data is locked down by default",
              "03 Enterprise-grade infrastructure, out of the box",
              "04 Continuously tested and hardened",
              "Where does my data live?",
              "How are apps isolated from each other?",
              "How are secrets and API keys managed?",
              "Does Replit scan for vulnerabilities before deployment?",
              "Is Replit SOC 2 compliant?"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "trust_badges",
            "free_trial"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Pricing",
          "url": "https://replit.com/pricing",
          "reached": true,
          "copy": {
            "title": "Pricing - Replit",
            "hero_copy": "Pricing | Frequently asked questions",
            "h1": [
              "Pricing"
            ],
            "h2": [
              "Frequently asked questions"
            ],
            "ctas": [
              "Products",
              "For Work",
              "Resources",
              "Log in",
              "Create account",
              "Monthly Yearly Up to 10% off",
              "Monthly",
              "Yearly Up to 10% off",
              "$100 credits Save $10"
            ],
            "prices": [
              "$20",
              "$18",
              "$100",
              "$90",
              "$10",
              "$425",
              "$825",
              "$2,000",
              "$215"
            ],
            "form_fields": 3
          },
          "proof": [
            {
              "type": "discount",
              "text": "10% off",
              "value": 10
            }
          ],
          "tactics": [
            "subscription_toggle",
            "faq_accordion",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/replit.com/2026-07-09/desktop/03-p3/crops/primary_cta.png"
            }
          ]
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 60,
        "band": "Partial",
        "stars": 3
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://replit.com/",
          "reached": true,
          "copy": {
            "title": "Replit – Build apps and sites with AI - Replit",
            "hero_copy": "What will you build? | Meet Agent 4 | Design Freely",
            "h1": [
              "What will you build?",
              "Meet Agent 4"
            ],
            "h2": [
              "Design Freely",
              "Move faster",
              "Ship Anything",
              "Build together",
              "Powered by the Replit platform",
              "What are you waiting for?"
            ],
            "ctas": [
              "Log in",
              "Create account",
              "Start",
              "Website",
              "Mobile",
              "Design",
              "Slides",
              "Animation",
              "Data Visualization",
              "3D Game",
              "Document",
              "Spreadsheet"
            ],
            "prices": [
              "$165.00",
              "$145.00",
              "$190.00",
              "$24",
              "$18",
              "$20",
              "$100",
              "$90",
              "$425",
              "$825",
              "$2,000",
              "$215"
            ],
            "form_fields": 4
          },
          "proof": [],
          "tactics": [
            "sticky_cta",
            "trust_badges",
            "free_trial",
            "social_proof_logos",
            "pricing_tiers",
            "demo_docs"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/replit.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/replit.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": []
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Security",
          "url": "https://replit.com/security",
          "reached": true,
          "copy": {
            "title": "Defense in Depth — How Replit Secures Every Layer of the Vibe Coding Stack",
            "hero_copy": "Secure by default | Built for enterprise teams | Secured on all fronts",
            "h1": [
              "Secure by default"
            ],
            "h2": [
              "Built for enterprise teams",
              "Secured on all fronts",
              "Shipping your first app? You're already covered.",
              "Compliant and certified",
              "Frequently asked questions",
              "Ship fearlessly"
            ],
            "ctas": [
              "01 Security from the first line of code",
              "02 Your data is locked down by default",
              "03 Enterprise-grade infrastructure, out of the box",
              "04 Continuously tested and hardened",
              "Where does my data live?",
              "How are apps isolated from each other?",
              "How are secrets and API keys managed?",
              "Does Replit scan for vulnerabilities before deployment?",
              "Is Replit SOC 2 compliant?",
              "What happens if there's a security incident?",
              "How is Replit different from other vibe coding tools?"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "faq_accordion",
            "trust_badges",
            "free_trial"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/replit.com/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/replit.com/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/replit.com/2026-07-09/mobile/02-p2/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Pricing",
          "url": "https://replit.com/pricing",
          "reached": true,
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