# Funnel Teardown: replit.com > An evidence-based read of replit.com's live conversion funnel, captured 2026-09-17. > Every claim is measured from the page; each detected tactic carries the exact > on-page string it fired on. Deterministic extraction — no LLM opinion. Read this > to understand WHY this funnel converts (or leaks) — the persuasion principles it > uses and the ones it's missing. It is a report to learn from, not a template to clone. **Funnel type:** saas **Detection coverage:** 5 of 11 applicable conversion tactics detected **Path captured:** Homepage / Lander → Security → Pricing ## Coverage by group | Group | Detected | |-------|---------:| | objection | 1 / 2 | | proof | 1 / 4 | | offer | 2 / 2 | | checkout | 1 / 2 | | urgency | 0 / 1 | ## What's working: tactics in play, with proof Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence. - **FAQ / objection handling** — An accordion / FAQ block answering objections. _Proof:_ `p2: Frequently asked questions`, `p3: Frequently asked questions What are all the features included in these plans? How do credi` - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _Proof:_ `home: Try Free`, `p2: free tier` - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _Proof:_ `home: logos: Ali Ghodsi, Doug Rodermund, Alex Meyers, Barak Hirchson, Shauna Geraghty`, `p2: logos: SoFi, Zillow, PayPal, Plaid, Stripe` - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _Proof:_ `p3: $18/mo, free, $90/mo, $215/mo` - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _Proof:_ `home: documentation`, `p3: docs link` ## What's missing: gaps for a saas funnel Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit: - **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives. - **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step. - **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product. - **Lead-capture form** — not detected. An on-page form collecting contact details (email / name / phone) outside a checkout. - **Scarcity / urgency copy** — not detected. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. - **Press / "as seen in"** — not detected. Media logos or an "as seen in / featured in" claim borrowing publication credibility. ## Proof language observed The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording: - `Save {N}%` — e.g. "Save 10%", "10% off" ## UX quality: Leaky · 3 flags Measured UX-quality signals (WCAG contrast, mobile, typography, accessibility) — SEPARATE from the detection coverage above. Only flagged issues shown: - **Text contrast (WCAG AA)** — 81% of measurable text passes WCAG AA. 4+ runs fail. (worst: “Power” at 1.88:1 (36px, #ffffff on #f9aa8b). needs 3:1) → Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy. - **Body text size** — Smallest sampled text is 8px, below the 13px floor this check uses. → Keep body copy ≥15-16px; reserve sub-13px for fine print only. - **Line height** — Body line-height is 0.83×, tight enough to hurt readability. → Set body line-height to ~1.4-1.6×. - **Render-blocking resources** — 79 stylesheets/scripts in block first paint. → Defer non-critical JS (defer/async) and inline only critical CSS. - **Oversized images** — 51 images are shipped at more than 2x the width shown. (“frame-bento-dashboard-7306-preview.jpg” is 1440px wide, displayed at 323px) → Serve responsive sizes (srcset/sizes) matching the rendered width. - **Landmark regions** — No
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