{ "schema_version": "1.0", "generated_at": "2026-07-18T02:20:20.354Z", "slug": "rhoback", "domain": "rhoback.com", "funnel_type": "ecommerce", "crawler": { "name": "roentgen", "version": "1.3", "label": "Roentgen 1.3" }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 5, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 6, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "percentile": { "corpus_n": 231, "beats_pct": 15, "cohort": { "type": "ecommerce", "n": 30, "beats_pct": 0 } }, "devices_available": [ "desktop" ], "funnels": [ { "device": "desktop", "funnel_sig": "home>p2>p3", "score": 5, "band": "Sparse", "funnel_depth": 2, "captured_at": "2026-07-17", "crawler": "Roentgen 1.3" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "ecommerce", "score": { "score": 5, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 6, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "funnel_depth": 2, "proof_points": 1, "proof_steps": 2, "components_present": 1, "free_gifts": 0, "discount_present": true, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 1, "tactics_total": 13, "checkout_reached": null }, "patterns": [ { "id": "anchor_discount", "label": "Anchor / strikethrough pricing", "category": "offer", "present": true, "count": 2, "evidence": [ "home: 15% Off", "p3: 15% Off" ] }, { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "countdown_urgency", "label": "Countdown / urgency timer", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "express_checkout", "label": "Express wallets", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_gift_stack", "label": "Stacked free gifts", "category": "incentive", "present": false, "count": 0, "evidence": [] }, { "id": "free_shipping_offer", "label": "Free shipping", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "guarantee", "label": "Money-back guarantee", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "per_serving_anchor", "label": "Per-unit price anchor", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "proof_saturation", "label": "Proof at every step", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "review_wall", "label": "On-page review wall", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "subscription_default", "label": "Subscription / auto-ship", "category": "offer", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#29304e", "accent": "#29304e", "bg": "#fafafa", "surface": "#ffffff", "text": "#29304e" }, "font": { "display": "Futura PT", "body": "Futura PT", "families": [ { "family": "Futura PT", "chars": 1745 }, { "family": "FuturaPT-Bold", "chars": 1 } ] }, "type_scale": [ 12, 14, 16, 18, 24, 26, 28, 36, 40 ], "weights": [ 400, 500, 600, 700 ], "base_size": 18, "min_size": 12, "radius_scale": [], "palette": [ { "hex": "#fafafa", "usage_pct": 58.1, "lum": 0.98, "chroma": 0 }, { "hex": "#ffffff", "usage_pct": 40.8, "lum": 1, "chroma": 0 }, { "hex": "#29304e", "usage_pct": 1, "lum": 0.19, "chroma": 0.15 }, { "hex": "#f6f6f6", "usage_pct": 0.1, "lum": 0.96, "chroma": 0 }, { "hex": "#852b2e", "usage_pct": 0, "lum": 0.24, "chroma": 0.35 } ] } }, "proof_language": [ { "type": "discount", "template": "{N}% Off", "examples": [ "15% Off" ] } ], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 7 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "needs_work", "fact": "81% of measurable text passes WCAG AA. 4+ runs fail.", "evidence": "worst: “Polos” at 1:1 (24px, #ffffff on #ffffff). needs 3:1", "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "good", "fact": "Base body text ~18px, smallest 14px." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Image alt text", "verdict": "good", "fact": "All 89 content images carry alt text." }, { "group": "a11y", "label": "Named controls", "verdict": "needs_work", "fact": "3 buttons/links have no accessible name (icon-only, no aria-label).", "fix": "Add aria-label to icon-only buttons and links." }, { "group": "a11y", "label": "Heading structure", "verdict": "note", "fact": "The landing page has no

.", "fix": "Use exactly one

as the page’s title." } ], "signals": { "contrast": { "sampled": 384, "pass_aa": 285, "fail_aa": 65, "unknown": 34, "worst": [ { "text": "Polos", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 3, "px": 24 }, { "text": "Q-Zips", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 3, "px": 24 }, { "text": "Shorts", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 3, "px": 24 }, { "text": "Hoodies & Sweatshirts", "ratio": 1, "fg": "#ffffff", "bg": "#ffffff", "need": 3, "px": 24 } ] }, "typography": { "body_px": 18, "min_body_px": 14, "line_height": 1.56, "long_lines": 0, "distinct_sizes": 5 }, "a11y": { "lang": true, "viewport": true, "img_total": 89, "img_missing_alt": 0, "controls_total": 2, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 3, "generic_links": 0, "h1_home": 0, "h1_counts": [ 0, 1 ], "heading_skips": 1 }, "tap_targets": { "checked": 237, "small": 128, "sample": [ { "label": "Previous slide", "w": 7, "h": 12 }, { "label": "Next slide", "w": 7, "h": 12 }, { "label": "Previous slide", "w": 7, "h": 12 }, { "label": "Next slide", "w": 7, "h": 12 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://rhoback.com/en-sg/", "reached": true, "copy": { "title": "High Quality Apparel for Those Who Crave Activity | Rhoback", "meta_description": "Performance Activewear Designed for Those Who Crave Activity. Shop Performance Polos, Hoodies, Q-Zips, & More. Free Standard Shipping On All Orders Abov...", "hero_copy": "Last Call | Bestsellers | High Summer Collection", "h1": [], "h2": [ "Last Call", "Bestsellers", "High Summer Collection", "Men's", "Men's Performance Q-Zip", "Women's", "Women's Vista Active Skort" ], "h3": [ "The Turtle Tracker", "Sydney Tennis Skort", "The Birdie Stripe", "Vista High-Rise Legging", "The Poly (Regular Fit)", "Polos", "Q-Zips", "Shorts" ], "ctas": [ "(0)", "QUICK ADD +", "SIGN UP", "SHOP MEN'S", "SHOP WOMEN'S", "SHOP PERFORMANCE Q-ZIPS", "SHOP VISTA ACTIVE SKORTS", "SHOP NOW", "Shop Mens", "Shop Womens", "15% Off your first order" ], "prices": [ "$150" ], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "discount", "text": "15% Off", "value": 15 } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [], "percent_off": "15% Off" }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logos: Stack of Rhoback polos, Rhoback women's dresses, Rhoback women's skorts, Rhoback wo", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 17, "contrast_unknown": 17, "aa_pass_pct": 80, "min_body_px": 14, "small_taps": 44, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 0 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "p2", "label": "En Sghttps:", "url": "https://rhoback.com/en-sghttps:/rhoback.com/collections/mens-tops-tailwind-performance-sport-shirts", "reached": false, "copy": { "title": null, "meta_description": null, "hero_copy": null, "h1": [], "h2": [], "h3": [], "ctas": [], "prices": [], "form_fields": 0, "form_field_names": [], "video": null }, "proof": [], "proof_position": null, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [], "tactics_evidence": {}, "ux_flags": null, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/02-p2/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/02-p2/full.png" }, "crops": [] }, { "n": 3, "id": "p3", "label": "Collections", "url": "https://rhoback.com/collections/high-summer", "reached": true, "copy": { "title": "High Summer", "meta_description": "Performance Activewear Designed for Those Who Crave Activity. Shop Performance Polos, Hoodies, Q-Zips, & More. Free Standard Shipping On All Orders Abov...", "hero_copy": "HIGH SUMMER", "h1": [ "HIGH SUMMER" ], "h2": [], "h3": [ "Filters", "Sort", "Gender", "Category", "Type", "Color", "Size", "Price" ], "ctas": [ "(0)", "Filter", "Featured", "QUICK ADD +", "SHOW MORE", "SIGN UP", "15% Off your first order" ], "prices": [ "$150", "$98", "$112", "$74", "$105", "$104", "$36", "$102", "$124", "$92", "$78", "$58", "$118", "$134", "$132", "$128", "$86", "$68", "$54", "$96", "$114" ], "form_fields": 1, "form_field_names": [ "email" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [ { "type": "discount", "text": "15% Off", "value": 15 } ], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": true, "anchors": [], "percent_off": "15% Off" }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": null, "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logo wall (48 distinct marks)", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 48, "contrast_unknown": 17, "aa_pass_pct": 82, "min_body_px": 14, "small_taps": 84, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/03-p3/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/rhoback/screenshot/03-p3/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/rhoback/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of rhoback.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → En Sghttps: → Collections\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#fafafa` | 58.1% | background |\n| `#ffffff` | 40.8% | background |\n| `#29304e` | 1% | support |\n| `#f6f6f6` | 0.1% | background |\n| `#852b2e` | 0% | support |\n\nCurated roles: `primary=#29304e` · `accent=#29304e` · `bg=#fafafa` · `surface=#ffffff` · `text=#29304e`\n\n## Type\n- Display: `Futura PT`\n- Body: `Futura PT`\n- Size scale (px): 12, 14, 16, 18, 24, 26, 28, 36, 40\n- Radius (px): -\n\n## Patterns detected (fact-based). 1/13\n- **Anchor / strikethrough pricing**. A struck-through original price or an \"X% off\" claim. _(home: 15% Off; p3: 15% Off)_\n\n## Proof language (harvested strings → templates)\n- `{N}% Off`. e.g. \"15% Off\"\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 1 across 2 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:rhoback\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/rhoback/bundle", "html": "https://uxxray.com/ux-report/rhoback", "brief": "https://api.uxxray.com/api/v1/teardown/rhoback/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/rhoback/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/rhoback/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/rhoback/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/rhoback/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" } }