# Agent Brief. build in the style of ritual.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 86.5% | background |
| `#f5f7f8` | 7.7% | background |
| `#fcf8ee` | 5.5% | background |
| `#142b6f` | 0.2% | support |
| `#ffd600` | 0.1% | accent/brand |
| `#ffe666` | 0% | accent/brand |

Curated roles: `primary=#fcf8ee` · `accent=#fcf8ee` · `bg=#ffffff` · `surface=#f5f7f8` · `text=#142b6f`

## Type
- Display: `CircularXX`
- Body: `CircularXX`
- Size scale (px): 12, 14, 16, 18, 24, 32, 40
- Radius (px): 4, 25, 44, 500, 33554400

## Patterns detected (fact-based). 6/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $128.00 / $141.00 / $87.00 / $101.00 / $108.00 / 40% off; p2: $33.00 / $39.00 / $54.00 / $50.00 / $44.00 / $25.00 / 40% off; p3: $54.00 / $33.00 / $60.00 / 40% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 42 review elements; p2: 4 review elements; p3: 4.6 Rated 4.6 out of 5 stars Based on 248 reviews 5 Rated ou)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p3: 30 day money-back guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Is Synbiotic+ right for me?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 4.5
Rated 4.5 out of 5 stars
Based on 3,486 reviews)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "40% off"
- `{N} reviews`. e.g. "248 reviews", "3,486 reviews"
- `{X} out of 5`. e.g. "4.6 out of 5", "4.5 out of 5"
- `{N} day money-back guarantee`. e.g. "30 day money-back guarantee"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.