# Agent Brief. build in the style of roadtooffer.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Reviews → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 99.6% | background |
| `#15803d` | 0.1% | accent/brand |
| `#dcfce7` | 0.1% | background |
| `#16a34a` | 0% | accent/brand |
| `#166534` | 0% | support |
| `#fffaf7` | 0% | background |
| `#f0fdf4` | 0% | background |
| `#d9ecef` | 0% | background |

Curated roles: `accent=#ffffff` · `bg=#ffffff` · `surface=#dcfce7` · `text=#052e16`

## Type
- Display: `Instrument Serif`
- Body: `Geist`
- Size scale (px): 11, 12, 13, 14, 15, 16, 18, 24, 30, 35, 42, 48
- Radius (px): 12, 13, 16, 50, 999, 33554400

## Patterns detected (fact-based). 8/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison grid: 6 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Assessment prep Want Solve, Casey, CCA or Bain Sova practice on its own? Lifetime access, )_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: What the 4.5 rating represents)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: start free; pricing: free trial; p3: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: logos: Road to Offer, McKinsey, BCG, Bain; p3: logo wall (13 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $49/mo, $40/mo, $21/mo; pricing: $49/mo, free, $40/mo, $21/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: text, email, password)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.5/5"
- `{N}-day money-back guarantee`. e.g. "7-day money-back guarantee"
- `Save {N}%`. e.g. "Save 58%"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.